Runny Honey symbol and type logo, product name and positioning statement “It’s bee-licious”. A stylized line illustration of a woman apiarist set amongst a beehive, clover and bees pours Runny Honey from a jug into a honey jar. The "S" curve of the poured honey is echoed in the ascenders of the incised handlettering of the company name. Trademark and packaging label for a range of honey, and other bee products, for apiarist training and consultancy. Brands for New Zealand companies.

Runny Honey symbol and type logo, product name and positioning statement “It’s bee-licious”.
Client: Runny Honey / Rae Tracey Butler
Industry category: Retail.
Description: Trademark and packaging label for a range of honey, and other bee products, for apiarist training & consultancy.
Design firm: MagentaDot Brands (Surface Active).
Disciplines: Brand and identity systems design, Brand naming, Copywriting, Hand

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