Ethos Woodfires ‘warm your world’ point of sale retail display collateral. A custom cut log laser etched with the Ethos brand acts as a display rack for the Ethos ‘best’ product catalogues on the shop floor.

Ethos Woodfires ‘warm your world’ point of sale retail display collateral. A custom cut log laser etched with the Ethos brand acts as a display rack for the Ethos ‘best’ product catalogues on the shop floor.
The cylindrical wrap infographic around the flue demonstrates the how the double-skinned ‘concentric flue’ ducts cool air drawn from outside down the outside chimney into the firebox effectively heating the air to 600°C before it enters the firebox thereby maximising the burn efficiency and minimizing the level of particulates produced by the woodfire to the lowest level output by any woodfire in the world—hence the ‘best’ woodfire in the world.
Client: Ethos Woodfires
Design firm: tattoo
Account executive: tattoo
Copywriter: Jim Cullinane
Creative director: Shaun Waugh
Designer: Shaun Waugh
Print production: Shaun Waugh
Photographer: Shaun Waugh

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