Tag: Production for Graphic Designers

While graphic design and pre-press have been digital since the turn of the century, the physics and chemistry of ink on paper for offset printing remains constant, completely unaffected by the shift to digital design. One of my favourite Graphic Art Production books, Production for Graphic Designers (5th Edition) has a very useful entry on what you need to know in order to achieve high quality printing on uncoated stock. I reproduce it here because without this pre-press knowledge producing high-quality jobs successfully on uncoated stock, including colour advertising on newsprint can easily result in bad surprises for all stakeholders in a print job. As the originator of the work it is my responsibility professionally to speak with the printer about who needs to apply the colour profile your print job for the specific press and paper combination it will be running on, and at what stage in production the profiles are to be applied. This succinct reference is an excerpt from my favourite production reference book by Alan Pipes.
Keep on reading!