Revving up a Classic Rambler: The Making of a 1970 Rambler Rebel SST Tee
Living in a small New Zealand country town, my friend and client, a Freezing Worker with a passion for restoring classic American muscle cars, especially those from American Motors, approached me with a unique commission. His project was to immortalise his cherished 1970 Rambler Rebel SST on apparel, inspired by an advertisement from the April 1970 issue of New Zealand’s Reader’s Digest.
Concept Development
The brief was clear—to recreate the black and white ad of the Rambler Rebel SST in colour, but with a modern twist suitable for today’s fashion. The first step was understanding the nostalgia and the essence of the car’s era. The brief to maintain the advertisement’s simplicity yet enhance it with a contemporary touch to resonate with both car enthusiasts and fashion aficionados.




