design | MagentaDot Brands

From Photo to Art: The 1928 Essex Super-Six Experience

Welcome to a journey where the past meets the future, where the classic lines of a 1928 Essex Super Six four-door car, whose chief selling point was “affordable luxury,” intermingle with the art of modern graphic design. I recently had the incredible opportunity to photograph this rare American vintage beauty in the car park of the historic Richmond Workingmen’s Club in Christchurch. Note that the gallery of images from the photoshoot is at the foot of the page.

Capturing the Essence:

A classic 1928 Essex Super Six four-door car photographed head-on — The 1928 Essex Super Six was designed to be an affordable luxury car, making it accessible to a wider range of car owners. It was equipped with a powerful 153.1 cubic inch inline-six engine that delivered 55 horsepower, providing ample power for its time.

Ben, a regular customer at the New Brighton Seaside Market, wearing a grey marle t-shirt with an all-over Bluff weta print, showcasing Shaun Waugh’s Surface Active New Zealand Nature T-shirt stall in Brighton Mall on Saturday mornings.

Shop Bluff Weta All-Over: Lifelike New Zealand Nature T-Shirt Design

May 13, 2024 / magentadotbrands.com / No Comments

Don’t say “ooh!”, say “aah!!” for this is one of the best-looking wetas you’ll see. The recently rediscovered Bluff weta can be found in scree and on rocky bluffs at Kaikoura, Mt Somers in mid-Canterbury and all over this artful t-shirt. These ancient insects endemic the Kaikoura ranges and Mt Somers, are insect dinosaurs that you can wear with pride on this unique pixel painted weta t-shirt.

The all-over design features four lively life-size pixel painted portraits of the Bluff weta, once thought lost to history, that roams free in the scree and rocky bluffs of the Kaikouras and Mt Somers in mid-Canterbury. The reference for the pixel paintings are a pair of lively photographs by renowned New Zealand wildlife photographer, Rod Morris, which inspired the idea of having the weta all-over a rock colour and textured t-shirt. The grey marle fabric of the shirt is the rocky texture of a mountain bluff for a comfortable fit. The design is also available on garments in a range of colours for women and kids.