Bearded man in grey marle t-shirt with 1970 Rebel SST design stands beside New Brighton Pier, pointing symbolically towards Chile.

Revving up a Classic Rambler: The Making of a 1970 Rambler Rebel SST Tee

January 23, 2025 / / No Comments

Living in a small New Zealand country town, my friend and client, a Freezing Worker with a passion for restoring classic American muscle cars, especially those from American Motors, approached me with a unique commission. His project was to immortalise his cherished 1970 Rambler Rebel SST on apparel, inspired by an advertisement from the April 1970 issue of New Zealand’s Reader’s Digest.

Concept Development

The brief was clear—to recreate the black and white ad of the Rambler Rebel SST in colour, but with a modern twist suitable for today’s fashion. The first step was understanding the nostalgia and the essence of the car’s era. The brief to maintain the advertisement’s simplicity yet enhance it with a contemporary touch to resonate with both car enthusiasts and fashion aficionados.

The 1970 Rebel SST, one of the coolest muscle cars to come out of AMC… she’s as fast as she is pretty, and looks great on a grey marle t-shirt.
Back view of a bearded man in a grey marle t-shirt featuring a 1970 Rambler Rebel SST large print on the shirt front and an American Motors logo on the back, posed next to New Brighton Pier, a concrete structure stretching towards the ocean.
Reviving the spirit of 70s American muscle on New Zealand shores. This custom print of the 1970 Rambler Rebel SST, complete with the iconic American Motors logo, is captured beside the robust New Brighton Pier. If this pier were a freeway, it would take you all the way to Chile’s west coast!
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