1970 Rambler Rebel SST | MagentaDot Brands

Lindsay McKenzie, with his restored 1970 Rambler Rebel SST in royal blue, leaning against the driver's door, showcasing the culmination of a 33-year quest.

A Journey Through Time: The Quest for a 1970 Rambler Rebel SST

January 31, 2025 / magentadotbrands.com / 1 Comment

For Lindsay McKenzie, the pursuit of owning a 1970 Rambler Rebel SST Coupe was not just a whim but a decades-long odyssey. The Rebel SST, revered among American muscle car enthusiasts, is celebrated for its unique blend of style, performance, and rarity. With its 304 V8 engine, the Rebel offers a potent mix of power and character, encapsulated in a design that stands out even among its contemporaries. Its right-hand drive configuration, a special feature for this particular model built in Kenosha, USA, adds a layer of exclusivity, making it a prized possession in the classic car community.

Three-quarter front view of a restored 1970 Rambler Rebel SST in royal blue, featuring chrome details and vinyl roof. — *Classic Beauty: The front profile of the 1970 Rambler Rebel SST, where mid-century classic charm meets modern restoration.*

McKenzie’s story begins in 1983, under the dim lights of a Friday night in Timaru, where a dark blue Rebel SST with a “For Sale” sign caught his eye. The car, with its vinyl roof and black interior, was in surprisingly tidy condition for its age. However, the absence of contact details meant McKenzie had to return later, only to find the car had vanished by Sunday. What followed was years of inquiries and searches, all in vain, until the car seemed more like a ghost than a tangible goal.

Restored 1970 Rambler Rebel SST in royal blue, showcasing its classic design and powerful 304 V8 engine, parked in a scenic outdoor setting. — *Revived Royalty: The 1970 Rambler Rebel SST, as fast as she is pretty reborn in royal blue, narrates a tale of passion and precision. A testament to the enduring allure of American muscle cars.*

Revving up a Classic Rambler: The Making of a 1970 Rambler Rebel SST Tee

Living in a small New Zealand country town, my friend and client, a Freezing Worker with a passion for restoring classic American muscle cars, especially those from American Motors, approached me with a unique commission. His project was to immortalise his cherished 1970 Rambler Rebel SST on apparel, inspired by an advertisement from the April 1970 issue of New Zealand’s Reader’s Digest.

Concept Development

The brief was clear—to recreate the black and white ad of the Rambler Rebel SST in colour, but with a modern twist suitable for today’s fashion. The first step was understanding the nostalgia and the essence of the car’s era. The brief to maintain the advertisement’s simplicity yet enhance it with a contemporary touch to resonate with both car enthusiasts and fashion aficionados.

The 1970 Rebel SST, one of the coolest muscle cars to come out of AMC… she’s as fast as she is pretty, and looks great on a grey marle t-shirt.

Reviving the spirit of 70s American muscle on New Zealand shores. This custom print of the 1970 Rambler Rebel SST, complete with the iconic American Motors logo, is captured beside the robust New Brighton Pier. If this pier were a freeway, it would take you all the way to Chile’s west coast!