Making American Motors Great Again
The project: Re-Create an American Motors Classic American Car Dealership Banner from the 60s.
The Allure of a 1960s Car Dealer Banner
There’s an undeniable allure to an authentic car dealer banner from the 1960s, a cherished relic that transports us back to an era when automotive culture was as much about bold design statements as it was about engineering prowess and value for money.
A Symbol of Post-War Ingenuity
This 1960s Rambler banner, with its vibrantly patriotic red, white, and blue hues, served as proud beacons of post-war American ingenuity.
Drawing Crowds at the Swap Meet
This banner in association with the car drew enthusiasts and casual onlookers alike to the owners’ stall at the 2024 McLeans Island swap meet.
Handcrafted Authenticity
Handcrafted with care, they embodied a tactile authenticity—lustrous, pearly white polyester satin and solid cut vinyl colour printing re-creating the era’s optimism and craftsmanship.
Preserving a Legacy
Recreating such a piece, as my spouse and I did with the 1965 Rambler banner, preserves not just a design but a story, infusing it with durability for modern display while honouring its historical mid-century modern roots.
A Celebration of Nostalgia
It’s a celebration of nostalgia, a functional art piece that elevates any classic car showcase with its vivid presence and timeless appeal.
Driven by Design: Celebrating the 1965 Countryman with Mad Men-Era Panache
