Tag: 100% Blue Agave Spirit

“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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