September 25, 2014 / / No Comments

Superior Hummer Limousines letter replacement logo in two colours, black and dark grey on white. "Superior" is set in Javelin a joined-up slab serif italic font inspired 50s automobile badging, positioned above and left of Hummer which is set in all-caps. The first "M" in hummer is replaced by a line drawing of the front elevation of the Hummer. Hummer and Limousines words both set all caps in custom modified Antique Olive Nord font, horizontally extended consistent with Hummer branding. "Superior Hummer" are black, Limousines is dark grey, tucked in below Hummer, aligned right. Brands for New Zealand companies, Christchurch New Zealand.

Superior Hummer Limousines letter replacement logo. The line drawing of the front elevation of the Hummer that replaces the first “M” is a drawing of the same super-stretch Hummer Limo vehicle that the new brand livery is placed on.
Client: Superior Hummer Limousines
Industry category: Travel and leisure
Disciplines: Brand and identity systems design, Illustration, Typography.
Design firm: MagentaDot Brands.

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