advertising, identity, illustration, packaging, web
This pacific design has two bold calligraphic lines that elegantly flow from one side of the fuselage to the other. The dynamic two-tone blue on white ribbon device with cool grey wings are clean and modern while the polished metal nacelles are a stylish gesture towards its mid-century origins.
There’s a lot riding on the Mr Fungus (alias Fergus Aitken) business stationery system. It carries important information that must be clearly visible while overall making a good strong visual impression and being memorable (on a Scotsman’s budget).
Logo & “small poster” concept business card for New Zealand’s loudest mime, Mr Fungus (alias Fergus Aitken)
Simplify.
Distill the message to its essence. An image. A word. An idea.
It’s true for speaking, it’s true for writing and it’s true for graphic design.
Simplify.
This is how the Southern DC3’s streamlined moderne livery was applied to the reigning Hangar Queen of Wigram ZK-AMY
The Southern DC3 brief was for a quality “retro” design to makeover AMY with the minimum of effort and cost while delivering the maximum power of visual communication to my client’s business.
MagentaDot Brands 