A coolie steps off a wooden cargo boat gangplank. These magnificent Makassar schooners called Pinisiat at the port of Sunda Kelapa, Jakarta, Indonesia.

The right picture: Sunda Kelapa

As photographer & picture editor I demonstrate how to choose the right picture

A self assignment; visual anthropology at Sunda Kelapa, old harbour of Jakarta, Indonesia

The practice of self assignment can be one of a photographer’s most useful exercises. It is a highly personal experience in which the photographer becomes his own audience—there is no client to please, no specific requirements by which the photographs will be judged. It serves as a way to test your abilities should they ever be offered the “dream” assignment. This is an opportunity to make mistakes and learn from them. Some good images may be captured in the bargain. The purpose beyond any such practice should be to move beyond the ordinary, to break the photographic cliché.
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‘Paua Aotearoa’, adults and kids T-shirt, four colour print on navy and black fabric.

Surface Active: Making waves in a sea of sameness

Surface Active art-to-wear: T-shirts in the spirit of fun.

Surface Active made in Aotearoa, T-shirts main neck label.

Surface Active T-shirts main neck label.

‘Adelie Penguins, Antarctica’ adult’s and children’s two colour T-shirt print on white fabric.

‘Adelie Penguins, Antarctica’ adult’s and children’s two colour print.

As an illustrative graphic designer, writer, desktop publisher; I was a design pARTner with Chrissie Terpstra in an in-house craft garment screenprinting studio, the medium of the workingman’s artist.

By the mid 1980s T-shirts had become hot promotional items, garments on the outskirts of fashion, and a relatively new medium for the Graphic Designer’s art. What had for a long time been considered a poor medium for Graphic Design grew to an almost essential one. All you have to do is walk down the street anywhere in the world since the early 80s to see what a ubiquitous promotional vehicle they have become. If you mail out 100 potential clients a direct mail brochure perhaps 200 people will see it. But mail out, or better yet, sell 100 T-shirts, and assuming they’re at all decent looking, you launch 100 walking billboards.
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Ker & Downey Classic New Zealand Journeys

Ker & Downey, Classic New Zealand Journeys brochure

U.S. affluent travel specialists Ker & Downey position themselves as experts in experiential luxury travel, their travel advisors have been hand-crafting journeys for over fifty years but as of 2004 had not added itineraries in Australasia to their set of journeys due to a lack of infrastructure in the region.
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A pocket-size showcase brochure in a custom carbon fibre clam for the kinetic sculptures of Phil Price

Pocket-size brochure for the kinetic sculptures of Phil Price

A pocket-size showcase brochure in a custom carbon fibre clam for the kinetic sculptures of Phil Price.

A tight budget means doing more with less so this dual purpose business card brochure needed to show a range of kinetic works. Thinking of my paper as a screen or a stage I laid out a montage onto eighteen small panels that unfold into an informative, a4 size flier.
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Pionair Unparalleled Journeys, affluent travel, inbound tourism booklet, brochure

Pionair: Oceania ‘Affluent Travel’ booklet

Pionair_logo_radiused_256pxAttention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
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