Big Velo 500, Bill Biber, Classic Pre ’63 with Girder Forks, Practice Day, Practice Racing, Rider 4, Teretonga Circuit practice day, Velocette

Classic Pre ‘63 racing at the Burt

July 22, 2016 / / No Comments

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Classic Pre ‘63 motorbike racing at the Burt Munro Challenge event, November 2015. This is the first in a series of posts covering the racing in 3 of the 6 events at the 2015 tenth anniversary Burt. Kicking off proceedings on Thursday 26th November with the Bluff Hill NZ National Hill Climb championships, the Teretonga Circuit Races & Practice Day spanning Friday–Saturday and culminating in the hugely successful new Honda Invercargill Street Races on Sunday 29th. Racing for the Classic Pre ‘63 class (with and without girder forks), including Phil Price’s superb collection of original 1930s Velocette racing machines, covered the aforementioned 3 events.
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Mingha Bluff culvert install 5

July 20, 2016 / / No Comments

<< Gallery 3 | << Gallery 4 |

9:00–10:43 pm, completion of culvert installation

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Immediately after the final upstream section of culvert was placed at 9:10 pm, the 6 x high-tension steel threaded rebars were completely pushed through the 10.5m culvert. The multi-thread 80 ton post-tensioning of the culvert was executed using a Hydraulic Steel Rebar Tensioner. The task of tensioning the first tierod got underway just before 9:30 pm.
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Mingha Bluff culvert install 4

July 19, 2016 / / No Comments

<< Gallery 3 | Gallery 5 >>

Installing the precast box culvert

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.The 1.5m box culvert sections were crane lifted in and laid on the compacted granular backfill to the precise, g.p.s. specified line and laser-proven grade and depth. The bedding design for the box culvert was designed by the Opus Engineer who is knowledgeable about the Arthur’s Pass ground conditions which thereby ensured a successful installation.
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Mingha Bluff culvert install 3

July 18, 2016 / / No Comments

| << Install Gallery 2  | Gallery 4 >> |

Excavation and preparation of the box culvert bedding foundation

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.The successful installation of precast box culverts begins with special site preparation for the foundation, typically referred to as bedding, on which the culvert will rest. TruLine Civil is an experienced Box Culvert installation contractor who understands the importance of bedding the culvert structure properly. The excavation cut was down to 4.8m below the rails.
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Mingha Bluff culvert install 2

July 18, 2016 / / No Comments

| << Install Gallery 1 | Gallery 3 >> |

Precast reinforced concrete box culverts

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Precast concrete box culverts are steel reinforced. There are several accepted ways to install the reinforcement and the overburden appropriately sizes the amount of steel reinforcement needed.

This box culvert has specific loads associated with this site and conditions of use in a high rainfall alpine area on the River Bealey riverbed beneath the Tranzalpine railway. These conditions include burial depth, rail traffic, waterway loading, and impact loadings. The reinforcement in these box culverts is significant and that same reinforcing along with quality concrete and installation by TruLine Civil ensures at least a 100 year life cycle of service for this valuable component of infrastructure.
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Mingha Bluff box culvert install 1

July 18, 2016 / / No Comments

Install Gallery 2 >> |

Documentary photography project overview

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.

This is the first of a series of 5 galleries documenting the install of a 10.5m reinforced concrete box culvert beneath the Christchurch – Greymouth “Tranzalpine” railway shot on the night of Sunday July 3, 2016 for client TruLine Civil’s website case study portfolio project. MagentaDot Brands documented the methodology for installing one of six under-rail reinforced concrete box culverts. Part of a package of civil works, TruLine Civil is delivering to the Mingha Bluff road realignment project.
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Hampton Downs Summer Classic racing 2015

March 29, 2015 / / No Comments

You would have to say the main focus of the Hampton Downs Summer Classic weekend for VRNZ was the Eldee and the opportunity, with Bill Swallow being out here from the U.K., for him to ride the Eldee Velocette for the first time post the Junior Manx Classic race at the IOM TT in August 2014.

Some significant engine modifications have been done since then including the new cams (which Nick Thompson described in his journal of the event). They were given a careful going over and we were keen to relate back Bill’s new engine lap times this year to Chris Swallow’s lap timesheets last year with the old engine running on methanol which had been such a great success.

Hampton Downs is a fast circuit so Chris’ quick times last year were the basis for encouraging us to consider competing in last year’s 250cc ‘Phil Read’ Classic TT trophy. The new Nick Thompson Eldee-2 engine of course is running on petrol which is altogether a more challenging prospect to tune as a small engine.
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Portrait of TeKiwi Silver Cloud with shot glasses lined up outside Nicola's Cantina.

Launching Silver Cloud 100% agave spirit

December 10, 2014 / / No Comments

“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban website makeover

October 29, 2014 / / No Comments

Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.

When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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Title, Opto short film.

Video is kinetic graphics

October 20, 2014 / / No Comments

Title, Opto short film.Tree of Life short film title frameVideo is kinetic graphic design, and the field of video production is a subset of the visual communication and graphic design services MagentaDot Brands offers.

Tree_of_Life_alive__Phil_Price_Kinetics-8072Both in its long history and in the explosion of visual communication in the modern era there is at times a blurred distinction/fuzzy boundary between, and overlapping of, advertising art, graphic design and fine art. This is exemplified by the “Superstars” of 60s Pop Art such as Warhol and Lichtenstein—who made stylistically refined “high-brow” fine art works derived from banal and ubiquitous consumer goods and the media/tabloid starmaker machinery of celebrity culture i.e; Campbell’s Soup, Marilyn Munroe and low-brow Comic Book Art.
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