Superior Hummer Limousines Homepage mockup.

Hummer Limos website & brand launch

September 1, 2014 / / No Comments

Superior Hummer Limousines letter replacement logo in two coloursStylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. SHL’s black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner. The ‘wow!’ factor of the vehicle means that in a sense it launched itself onto the Christchurch market. A strong first impression is good, but a new brand, corporate identity, printed brochure and complementary website forming a comprehensive launch campaign to solidly back up the impressive vehicle is best. The website showcases SHL’s Hummer and their service offerings in attractive and useful ways that have real, long-lasting marketing communications stamina.
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Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography

Hummer Limos poster: arrive in style

August 31, 2014 / / No Comments

Superior Hummer Limousines letter replacement logo in two colours, black and dark grey on white. "Superior" is set in Javelin a joined-up slab serif italic font inspired 50s automobile badging, positioned above and left of Hummer which is set in all-caps. The first "M" in hummer is replaced by a line drawing of the front elevation of the Hummer. Hummer and Limousines words both set all caps in custom modified Antique Olive Nord font, horizontally extended consistent with Hummer branding. "Superior Hummer" are black, Limousines is dark grey, tucked in below Hummer, aligned right. Brands for New Zealand companies, Christchurch New Zealand.The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisment.

When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements.
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Superior Hummer Limousines, Z-fold, DLE brochure

Hum-for-a-Hummer Limo brochure

August 8, 2014 / / No Comments

Superior Hummer Limousines logo“Welcome aboard”—the accordion six page folder format makes for an interactive and entertaining super-stretch sales brochure that contributed to the launch of a new Christchurch brand entering an already well served Canterbury regional market. Scale and weight are used to their fullest advantage in this lively, inviting flier.
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