Hummer Limos web design

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Hummer Limos web design

Superior Hummer Limousines web design showcase
Superior Hummer Limousines Homepage mockup.
Superior Hummer Logo on side of gloss black vehicle closeup
Superior Hummer Limousines, Z-fold, DLE brochure
Superior Hummer Limousines, Z-fold, DLE brochure
Superior Hummer Limousines, Z-fold, DLE brochure
Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography
The DLE brochure spread double as a pair of A2 promotional posters.
Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography
graphic design studio, design consultancy, creative design, graphic design, web design, print design, Christchurch, New Zealand, logo design, brand design, logos, corporate identity, originating company, originating product names right, packaging, Illustration, advertising, creative design, websites, photography

Superior Hummer Limousines letter replacement logo in two colours, black and dark grey on white. "Superior" is set in Javelin a joined-up slab serif italic font inspired 50s automobile badging, positioned above and left of Hummer which is set in all-caps. The first "M" in hummer is replaced by a line drawing of the front elevation of the Hummer. Hummer and Limousines words both set all caps in custom modified Antique Olive Nord font, horizontally extended consistent with Hummer branding. "Superior Hummer" are black, Limousines is dark grey, tucked in below Hummer, aligned right. Brands for New Zealand companies, Christchurch New Zealand.Stylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. SHL’s black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner. The ‘wow!’ factor of the vehicle means that it launched itself onto the Christchurch market. A strong first impression is good, but a new logo,  brochure and website forming a comprehensive launch campaign to back up the impressive vehicle is best. The website showcases SHL’s Hummer and their service offerings in attractive and useful ways that have real, long-lasting marketing communications stamina.

The campaign was spearheaded in the media by an innovative “Hum-for-a-Hummer”competition developed by the client and local radio station “The Breeze” which targeted a significant proportion of the Hummer Limo’s demographic in Canterbury in a memorable and fun way. In addition a targeted launch email was distributed to corporate event managers, wedding planners, entertainment industry promoters and selected tourism operators. A “Welcome aboard” DLE brochure was printed and distributed to selected tourist information sites around the region and a direct mail hit followed up the email. The website written content, the SHL “story” was well researched, an approach that really paid off for the client in terms of the Search Engine Optimization of the site, which sees it rank consistently in the top three places using the simplest search terms.

READ MORE ABOUT SHL’S BRANDING

Credits

Web coding and CMS customisation: Zoomroom Interactive

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