A pair of Kinetic sculpture short films commissioned by Phil Price Sculpture.

Tree of Life | Phil Price

Tree of Life short film title frameMeasuring 10 metres high and made of carbon fibre, glass fibre, high temperature epoxy, precision bearings and stainless steel, the large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork by Phil Price of Christchurch, New Zealand. Commissioned by Peninsula Link and installed in December 2012 at the Cranbourne Road exit site, in the suburb of Frankston, located in Melbourne, Victoria in Australia… More >>

Opto | Phil Price

Title, Opto short film.The kinetic sculpture “Opto” is by Phil Price of Christchurch, New Zealand. Commissioned by the Moreton Bay Regional Council and installed in 2011 at Redcliffe, QLD, Australia.

As the title suggests, this sculpture is about looking. It is a focal point, while looking at the sculpture you can’t help but see through to the environment beyond. The giant pair of round frames are placed where the land meets the sea and move in response to how the wind is blowing… More>>

Video is kinetic graphic design

Video is kinetic graphic design, and the field of video production is a subset of the visual communication and graphic design services MagentaDot Brands offers.

Tree_of_Life_alive__Phil_Price_Kinetics-8072Both in its long history and in the explosion of visual communication in the modern era there is at times a blurred distinction/fuzzy boundary between and overlapping of advertising art, graphic design and fine art. This is exemplified by the “Superstars” of 60s Pop Art such as Warhol and Lichtenstein—who made stylistically refined “high-brow” fine art works derived from banal and ubiquitous consumer goods and the media/tabloid starmaker machinery of celebrity culture i.e; Campbell’s Soup, Marilyn Munroe and low-brow Comic Book Art.

“Genius is only a greater aptitude for patience.”
—Georges-Louis Leclerc, Comte de Buffon 

Opto__Phil_Price_Kinetics-6237This pair of small but perfectly composed Kinetic Sculpture short films for Phil Price flip that script by showcasing his rare, stylistically refined, meticulously engineered, and valuable fine art works within a theatre advertising/trailer length short film format. I deliberately avoid using the term “high brow” to describe Phil’s brilliant Kinetic marvels because time and again in public outdoor art exhibitions in New Zealand, Australia and Denmark, his works are voted crowd favourites by adults and children alike—the mass appeal, the popularity of Phil’s work proves that while it is stylistically refined, and as precisely engineered and as finely crafted as a Swiss Watch—it is optimally accessible. Phil’s precision kinetic works thereby redefine the term “Pop Art” as unique fine art works that please people of all ages whether they have a Western fine art education or not, especially in the framework of public outdoor art / civic sculpture.

Rather than Pop Art works these short films however are Fine Design works that demonstrate how graphic design and fine art share many of the same elements, principles, theories, history, practices and languages, and sometimes the same client, patron or benefactor.

The “communication art” of TV or print advertising, has the ultimate objective of the sale of goods and services. These confections of moving images and music aim to create an engaging kinetic visual representation of each of Price’s works, partly for entertainment value, partly to celebrate the beauty of a thing well made. They aim to impart an impression of the ethos of the artist’s practice and tell a story of the works performing/behaving in their habitat as a 2–3 minute experience both beautiful and memorable.


Shooting: Phil Price / MagentaDot Brands
Co-director / co-designer / editor: Thomas Rands
Font credits: Caecilia