Eldee Velo Classic TT-Ts

: Three colour ‘Eldee 2 Les Diener Racing’ design. The design is a hand-pulled screenprint featuring Les Diener racing the bike in the 1950s.

ELDEE 1, 2, 3… As a designer every now & then you get involved with a project that takes on a life of its own. The story of the Eldee Velocette is part of both NZ and Australia’s classic motorcycle racing folklore. In Feb 2013 MagentaDot Brands joined a dedicated bunch of Velo enthusiasts, all likewise donating their time, resources & expertise, (including the renowned IOM TT rider Bill Swallow). These Velo fellows had serious plans afoot; with improved materials and greater knowledge of methods and concepts, design and build a ‘modern classic racer’ in New Zealand that raced at the Isle of Man Classic TT, August 2014.

The 250cc DOHC Eldee Velocette ‘Eldee 2’ is one of only two hand-made, lightweight ‘special’ racers made by Australian Les Diener that earned an outstanding place in Australia’s racing history in the 50s and has rapidly earned singular status in NZ Classic bike racing in the 21st century ridden by the talented young Yorkshire rider Chris Swallow. At the IOM Classic TT this August the redesigned and rebuilt Eldee 2 was raced by Chris’s Dad, Bill.

‘Logo’ design: Black tee

New ‘Eldee Velocette’ Logo on a black unisex tshirt NZD $40 each. The garment is 100% cotton, printed front & back. The Eldee logo is printed in gold metallic ink on the front and a small VRNZ logo is printed just below the collar on the back, also in metallic gold. The shirt is designed in New Zealand by MagentaDot Brands and screenprinted in Christchurch by the clever people at Global Culture.

Available Sizes: (Specify the size as instruction in your order)
S / M / L / XL / XXL (100%cotton, 200gsm)

Logo Design on Black Unisex Tshirt $40.00 NZD

International orders: Please contact Shaun by email for all orders outside of NZ, as the merchandise & shipping costs may vary.

‘Logo’ Design: White tee

‘Eldee Velocette’ two colour logo on a white unisex tshirt NZD $40 each. The garment is 100% cotton, printed front & back. The Eldee logo is printed in gold metallic ink and black on the front and a small VRNZ logo is printed just below the collar on the back, also in metallic gold. The shirt is designed in New Zealand by MagentaDot Brands and screenprinted in Christchurch by the clever people at Global Culture.

Available Sizes: (Specify the size as instruction in your order)
S / M / L / XL / XXL (100%cotton, 200gsm)

Logo Design on White Unisex Tshirt $40.00 NZD

International orders: Please contact Shaun by email for all orders outside of NZ, as the merchandise & shipping costs may vary.

‘Eldee-2’ Design: White tee

Three colour ‘Eldee-2’ racing design on white 100% cotton unisex shirt. NZD $50 each.

The design is a hand-pulled screenprint in three tones of grey ink on the front and a small VRNZ logo is printed in grey just below the collar on the back. The shirt is designed in New Zealand by MagentaDot Brands and screenprinted in Christchurch by the clever people at Global Culture.

Available Sizes: (Specify the size as instruction in your order)
Unisex T-Shirts: S / M / L / XL / XXL (100%cotton, 200gsm)

‘Eldee-2’ Racing Design White Tshirt: $50.00 NZD

International orders: Please contact Shaun by email for all orders outside of NZ, as the merchandise & shipping costs may vary.

Credits

Client: Velocette Racing New Zealand
Printer: Global Culture Group Limited
Design firm: MagentaDot Brands
Copywriter: MagentaDot Brands
Designer / illustrator / pre-press & print production: Shaun Waugh
Font Credits: Compacta, Trade Gothic Condensed (hand-modified), Digital copperplate script (‘handlettered’ using vector tools)