Hummer Limos poster

The DLE brochure spread double as a pair of A2 promotional posters.

Superior Hummer Limo’s super-stretch Hummer limo, the largest of its type in Christchurch, is a real head-turner, literally its own best advertisement, the super-stretch “Welcome aboard” Z-fold design of the DLE brochure makes the most of that.

Front of Superior Hummer Limo’s, ”go anywhere do anything Limo” business card featuring portrait of the Super Stretch Limo at dusk on the Port Hills Road overlooking Christchurch and the Canterbury Plains. The reverse features a shot of the Hummer’s glamour interior.

The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisement.

When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements. These display posters are used at trade shows and wedding shows, as well as mounted back-to-back on a display ‘sandwich board’ information sign that is carried on board the stretch Hummer. At the chauffeur’s discretion these promotional poster advertisements are placed beside the vehicle. Handing prospective customers a business card and directing them to the signs saves the chauffeur from the ‘Groundhog Day’ experience of having to have the same conversation a dozen times a day with passers-by.

You only get one chance to make a first impression

The colours of the Canterbury region, Christchurch City, and The Crusaders rugby team are red and black. Art directing the colour story of the Superior Hummer Limos’ website, and print collateral to be red and black, the decision to photograph the stretch Hummer in picturesque signature Christchurch locations—this creative direction was the product of the marketing communications strategy developed for SHL which strongly connects customers with our client and has contributed much to the establishment and ongoing success of a great Christchurch brand.

Credits

Printer: Art Fetiche Signs
Font credits: Antique Olive Nord, Javelin