What nicer way to illustrate Pomeroy’s Old Brewery Inn’s “social capital” as Christchurch’s most popular English style pub, than to picture their patrons and staff both front of house and behind the scenes in The Pomeroy’s Press? At least one “locals like…” and one staff bio feature article was published every issue, beautifully lit photos of happy people—with a designed-in twist. Rather than static mug shots the portraits always featured visual activity. To document the pub’s frequent social events the newsletter’s photographers were on hand to shoot great photos for print and web galleries too.

Pomeroy’s Halloween Party 2008, highlights

Pomeroy’s, that pit of petrifying pestilence! Be afraid—be very afraid! POMEROY’S FIRST HALLOWEEN PARTY, FRIDAY 31 OCTOBER, 2008 Galleries of good social event photography should be an energetic expression of the real event, which was such a great time. The photos need to do justice to it by conveying all of the paranormal pestilence and […]

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The Pomeroy’s Press. Pom’s Staff profile article. Halloween Party group shot behind the bar.

Welcoming “Meet The Staff” articles: More than a mugshot

Going above and beyond showing staff faces is important and beneficial to improve connection with Pomeroy’s pub clientele. Showing the faces of the real people behind the scenes working at Pom’s in their newsletter is beneficial to the pub’s connection with its base and reinforces the lived experience the pub is a welcoming family business.

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The Pomeroy’s Press. Portrait for Pom’s locals profile story.

Exhibition of Pomeroy’s pub locals 2003–10

The Pomeroy’s Press published one “locals like…” and one staff bio feature article every issue with beautifully lit photos of happy people—In addition to document the frequent social events organised and hosted by Pomeroy’s, the pub newspaper’s photographers were on hand to shoot galleries of great photos for the pub newsletter and web galleries for the pub’s website.

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