Welcoming “Meet The Staff” articles: More than a mugshot

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Welcoming “Meet The Staff” articles: More than a mugshot

The Pomeroy’s Press. Pom’s Staff profile article. Dave Littlejohn.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. David Fitzjohn.
The Pomeroy’s Press. Pom’s Staff profile article. Phil Hanrahan.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Phil Hanrahan.
The Pomeroy’s Press. Pom’s Staff profile article. Ross Baker.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Ross Baker.
The Pomeroy’s Press. Pom’s Staff profile article. Jens Lissek.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Jens Lissek.
The Pomeroy’s Press. Pom’s Staff profile article. Halloween Party group shot behind the bar.
The Pomeroy’s Press. Pom’s Staff profile article. Georgie Henderson and Chaput.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Georgie Henderson.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Georgie Henderson and Chris Chaput
The Pomeroy’s Press. Pom’s staff profile article. Gerald Roberts.
The Pomeroy’s Press. Pom’s staff profile article. Keeley Pomeroy and Lavinia and dogs.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Keeley Pomeroy and Lavinia, with Basil and Pocket Rocket.
The Pomeroy’s Press. Pom’s staff profile article. Daniel Brady, David Fitzjohn, Tom Chalkley, Sarah Pritchard.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Sarah ‘Sex’ Pritchard.
The Pomeroy’s Press. Portrait for staff profile story. Daniel Brady.
The Pomeroy’s Press. Portrait for staff profile story. David Fitzjohn.
The Pomeroy’s Press staff profile article image. Tom Chalkley.
The Pomeroy’s Press. Pom’s staff profile article. Andi Hitchens, Tom McCarthy.
The Pomeroy’s Press. Staff profile image. Andi Hickey and her twins.
The Pomeroy’s Press. The Pomeroy’s Press. Neve and Paige recursive cover.
The Pomeroy’s Press. Pom’s “Locals like…” profile image. Tom McCarthy.
The Pomeroy’s Press. Pom’s staff profile article. Steve Pomeroy, the host with the most.
The Pomeroy’s Press. Pom’s staff profile article. Keeley Pomeroy.
The Pomeroy’s Press. Pomeroy’s staff profile stories. Keeley Pomeroy and Basil.
The Pomeroy’s Press. Pomeroy’s staff profile stories. Keeley Pomeroy and Basil.
The Pomeroy’s Press. Pomeroy’s staff profile stories. Keeley Pomeroy and Basil.
The Pomeroy’s Press. Pom’s staff profile article image. Steve Pomeroy Brewers’ Night with Yeastie Boys.
The Pomeroy’s Press. Pom’s staff profile article. Skye Moseley.
The Pomeroy’s Press. Pom’s staff profile article image. Skye Moseley.
The Pomeroy’s Press. Pom’s staff profile article image. Matt Hamilton.
The Pomeroy’s Press. Pom’s staff profile article. Bryony Jones.
The Pomeroy’s Press. Pomeroy’s staff profile photos. Bryony Jones.
The Pomeroy’s Press. Pom’s staff profile article. Eiji Aoyagi
The Pomeroy’s Press. Pom’s staff profile article image.Eiji Aoyagi.
The Pomeroy’s Press. Pom’s staff profile story. Craig Bowen.
The Pomeroy’s Press. Pom’s staff profile story. Ian Dunsford.
The Pomeroy’s Press. Staff profile article photos. Ian Dunsford.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Grant and Jeanne Core.
The Pomeroy’s Press. Portrait for Pom’s staff profile story.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Victoria and Steve Pomeroy.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Kai.
The Pomeroy’s Press. Pom’s Meet the staff profile story. Ava Wilson.
Two barkeepers, Pomeroys Old Brewery Inn.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Steve and daughter, Shannon Pomeroy.
The Pomeroy’s Press. Portrait for Pom’s staff profile story. Victoria Pomeroy.
The Pomeroy’s Press. Portrait for staff profile story. Steve Pomeroy and son Keeley.
The Pomeroy’s Press. Pomeroy’s staff photos. Steve Pomeroy.
The Pomeroy’s Press. Pomeroy’s staff photos. Ava Wilson.
The Pomeroy’s Press. Pomeroy family portrait with dogs.
The Pomeroy’s Press. Pomeroy family portrait with dogs.
The Pomeroy’s Press. The Pomeroy’s Press. Pomeroy family portrait with dogs.
The Pomeroy’s Press.
The Pomeroy’s Press. Staff profile article photos. Steve Pomeroy, Bella.
The Pomeroy’s Press. Staff profile article photos. Steve Pomeroy, Bella.
The Pomeroy’s Press. Staff profile article photos. Steve Pomeroy, Bella.
The Pomeroy’s Press. The Pomeroy’s Press. Staff profile article photos. Steve Pomeroy, Ava Wilson.
The Pomeroy’s Press. Staff and locals group photo in the pub.
The Pomeroy’s Press. Pom’s Staff profile image. Steve and Victoria Pomeroy, Midwinter Christmas portrait.

The Pomeroy’s Press welcoming “Meet the Staff” profile articles are more than a mug shot, going above and beyond showing staff faces is important and beneficial to improve connection with customers

POMEROY’S OLD BREWERY INN, KILMORE STREET, CHRISTCHURCH

Showing the faces of the real people front of house and behind the scenes working at Pomeroy’s in The Pomeroy’s Press pub newsletter is important and beneficial to the pub’s connection with its customers and reinforces the fact that Pomeroy’s pub is a friendly and welcoming family business.

The Pomeroy’s Press. Pom’s Staff profile article. Ross Baker.

An interesting portrait adds emphasis to the vividly written bio and captures readers’ attention by focussing their attention.

When your potential customers stumble upon Pomeroy’s Pub website, one of the first things they do is look for the craft beers on tap and the restaurant menu. What happens when they look at the team page and see more than just a mugshot, they can read a brief, vividly written bio. Customers feel comfortable knowing that they are working with real people. Having images along with names on Pomeroy’s “About Us” page helps customers realize this, which increases the site’s conversion rate and makes them less likely to bounce.

Between 2007–2010, in support of their sterling efforts in the real world, in The Pomeroy’s Press newsletter we created a better connection between Pomeroy’s and their patrons by using images wisely in print and on the pub website. Getting personal with patrons allowed them to connect with the Pomeroy’s team and the congenial culture Steve, Victoria and their family cultivated.

Backing up the Pomeroy’s family hospitality by presenting the business in an equally personable way in print media and on the web meant people were supported in emotionally investing in a relationship with the pub and quickly grew to feel it was a home away from home.

Scroll through the gallery to see a historical record of Pomeroy’s “Meet the Staff” articles and images 2007–10. Notice how delightfully vivid and entertaining the writing and imagery combination is, it makes you feel part of the ‘Pomeroy family’ experience meeting these wonderful people ‘in print’. Excellent graphic design for this popular Christchurch social venue conveys care, craftsmanship, professionalism, it is beautiful to see and fun to do.

Credits

Date: 2007–2010
Client: Pomeroy’s Old Brewery Inn
Reporter, photographer, editor: Chrissie Terpstra
Design, photography, desktop publishing, print production: Shaun Waugh

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