Silver Cloud Launch Event

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Silver Cloud Launch Event

Silver Cloud, 100% Blue Agave Spirit, Terry Knight
Packaging, Silver Cloud 100% Blue Agave
TeKiwi_launch_Terry_bottle-1096
Silver Cloud packaging
Silver Cloud packaging
Two bottles of Silver Cloud at the Nelson launch event.
Silver Cloud, Terry Knight, auction
The Silver Cloud launch event crew. Duncan, Rachel, Isabella, Terry and Sue.
Silver Cloud launch event crew, Isabella Knight and Sue.
Silver_Cloud_launch_social-1115
Portrait of Isabella Knight and Terry Knight
Silver Cloud 100% Blue Agave packaging
Product name, trademark and labelling of a prestige Silver Cloud 100% Agave liquor, a New Zealand first
Terry Knight, Silver Cloud launch event, Nicola's Cantina
Terry Knight in conversation with Boon.
Silver Cloud 100% Blue Agave packaging front three-quarter view.
Silver Cloud launch guests.
Silver Cloud 100% Blue Agave packaging
Portrait of TeKiwi Silver Cloud with shot glasses lined up outside Nicola's Cantina.
Product name, trademark and labelling of prestige Silver Cloud 100% Agave liquor, a New Zealand first
Nicola's Cantina friendly waitress from Argentina serves TeKiwi Magaritas to the event guests.
Friendly U.S. waitress, Nicola's Cantina
Nicola's Cantina friendly waitress
Portrait of Sliver Cloud launch event guests Sue Francis and daughter Naomi.
Silver Cloud launch event candid guest portrait.
Candid portrait of young guests
Rachel Raine with guests
Terry Knight auctions Silver Cloud
Terry Knight auctions Silver Cloud
Candid, light-hearted crowd portrait
Terry Knight auctions Silver Cloud
Terry Knight auctions Silver Cloud
Terry Knight auctions Silver Cloud
Rachel Raine enjoys a Silver Cloud
The winners of the two bottles of Silver Cloud auctioned
Family group portrait
Rachel Raine with guests
Terry Knight and friends

A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand, December 2014.

The feature of the launch event was the planned auction by the client Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29.

Silver Cloud 100% Blue Agave Spirit is distilled and cultivated in Golden Bay, the brainchild of Terry Knight and Rachel Raine of Kiwi Spirit distillery.

MagentaDot Brands of South New Brighton originated the ultimate product name “Silver Cloud” and designed the first release brand and packaging solution. To provide full support to my client I flew to Nelson to carefully hand-apply the packaging system to the bottles with the able help of my fab sister Catherine Anderson. The 700ml bottles are hand-blown art glass by Höglund Art Glass of Nelson, each of them a unique art work.

Read more about the Silver Cloud launch event over at stuff.co.nz.

MORE ABOUT THE SILVER CLOUD BRANDING PROJECT

Credits

Printer: Croft Printing Limited
Product name origination: Chrissie Terpstra, MagentaDot Brands
Font credits: Meta Bold LF Caps, Meta, Rage Italic

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