Exhibition of Pomeroy’s pub locals 2003–10

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Exhibition of Pomeroy’s pub locals 2003–10

The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Craig and Donna Spray.
The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Portrait for Pom’s locals profile story. Celtic band.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Daryl Dawson.
The Pomeroy’s PreThe Pomeroy’s Press. Portrait for Pom’s locals profile story. Daryl Dawson.ss. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Pom’s locals.
The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Staff and locals group photo in the pub.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Sandra, Vaughan and Gabe.
The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. The Slipper Club.
The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Dean Lewis and Mick Graham.
The Pomeroy’s Press. Pom’s locals.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Rob Glassey.
The Pomeroy’s Press. Portrait for Pom’s “Locals like…” profile article. Rob Glassey.
The Pomeroy’s Press. Pom’s “Locals like…” profile photo. Wobbly Boots team.
The Pomeroy’s Press. Pom’s “Locals like…” image. Pomeroy’s Wobbly boots team.
The Pomeroy’s Press. Pom’s “Locals like…” profile photo. Rick Preen and Bruce Lindsay. Sharp Darts tournament article.
The Pomeroy’s Press. Pom’s “Locals like…” profile photo. Darts tournament crew.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Grant and Jeanne Core.
The Pomeroy’s Press. Pom’s “Locals like…” article. Famous guests.
The Pomeroy’s Press. Pom’s “Locals like…” image. Famous guests.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. The Tennis Ladies.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. The Tennis Ladies.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Pomeroy’s Peddlers.
The Pomeroy’s Press. Pom’s “Locals like…” profile image. Pomeroy’s Peddlers.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Advertisement for Avon Engineering Supplies.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. The Wild Bunch.
The Pomeroy’s Press. Pom’s “Locals like…” profile image. The Wild Bunch.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Vince.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Emma Content and Berin Turner.
The Pomeroy’s Press. Portrait for Pom’s locals profile story.
The Pomeroy’s Press. Pom’s “Locals like…” profile article. Madge Bright and Colin Merritt.
Locals like article image. Madge Bright and Colin Merrit
The Pomeroy’s Press. Pom’s “Locals like…” image. Pomeroy’s mid-winter Christmas dinner.

What nicer way to illustrate Pomeroy’s Old Brewery Inn’s “social capital” as a local English style pub, between 2003–10, than to picture their local clientele?

POMEROY’S OLD BREWERY INN, KILMORE STREET, CHRISTCHURCH

The Pomeroy’s Press published one “locals like…” and one staff bio feature article every issue with beautifully lit photos of happy people—In addition to document the frequent social events organised and hosted by Pomeroy’s, the pub newspaper’s photographers were on hand to shoot galleries of great photos for the pub newsletter and web galleries for the pub’s website.

Pomeroy’s management understood that doing a good job of consistently documenting the pub clientele’s participation in their sensational events would result in their locals building the image of Pomeroy’s of themselves. Nothing is stronger.

Management understood that authentic image is not tacked-on or bought, it is nurtured and developed over time with consistent effort. This wisdom is rare; the payoff for those who have it is great. Pomeroy’s customers define what the pub is.

In the end, Pomeroy’s Old Brewery Inn knew itself better, and the strong support and participation of pub staff and locals meant the solid reputation of the pub practically built itself.

Credits

Date: 2003–2010
Client: Pomeroy’s Old Brewery Inn
Reporter, photographer, editor: Chrissie Terpstra
Design, photography, desktop publishing: Shaun Waugh

-43.526738 172.649672

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