Trio of Waitui Single Malt Honey Golden Bay Whiskey pull-up banners based on the gift carton design for use at the Waitui product launch, and in future promotional instore displays and trade shows.
The effective positioning of Waitui is a communication process of engaging with the packaging and point-of-sale material which presents the benefits and unique attributes of our Manuka Honey Single Malt informative, in a way that is entertaining and crystal clear. The packaging system messages are very well articulated so customers get it with little effort required from the retailer at point of sale.
