Brand & identity systems design

It takes a clever combination of words & pictures to tell a story quick & concise in attractive and useful ways.

As part and parcel of the Pionair rebrand in 2006 I designed a new fluid Convair CV580 livery and logo standard for both Pionair New Zealand and Pionair Australia.

The Convair CV580 Cabin Safety Instructions Card instructs passengers aboard the aircraft about the specific procedures for dealing with various emergency conditions that may arise during the flight.

The client, Iona Weir, reported on her return from the U.S. in 2011 that the Decima branding received highly favourable comments from her contacts there “Wonderful Decima branding! And calm, and it’s a symbol that looks medical.”

Stylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. Their black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner.