For the launch of the paired print and online campaign a noisy and aggressive illustration and layout style that blends the airbrushed comic book techniques of the 50s with present day Moto GP supergraphics was chosen. This approach amplifies the dynamism of the historic project resources and was very effective at driving visitors to the new VRNZ website and blog. The ad appeared in a 7 page ‘Classic Bike’ feature article about the Eldee penned by Chris Swallow.
MagentaDot Brands 