Beautiful Brides of Hope logo & identity system

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Beautiful Brides of Hope logo & identity system

Name and logo for a niche Bridal Couture firm who lives in Hope
Name & logo for a niche Bridal Couture firm whose owner lives in Hope
Beautiful Brides of Hope bridal couture stationery system, letterhead, envelope and business cards, three colour, pastel yellow, pastel grey and black, logo symbol within and amongst type, subtle bridal striped patten on the back, Brand naming, Brand and identity systems design, Illustration, icon design, print production
Set of three Beautiful Brides of Hope bridal couture instore display posters, tradeshow advertising posters. Advertising and promotional design, print production. Hope, Nelson, New Zealand.
Closeup of rubber stamp of Beautiful Brides of Hope bridal couture logo. The symbol is set within and amongst type, showcasing the elegant, finessed bridal illustration and type that together create an integrated singular brand expression.
Beautiful Brides of Hope bridal couture printed letterhead, two-sided design, three colour, pastel yellow, pastel grey and black, logo symbol within and amongst type, subtle bridal striped patten on the back, Brand naming, Brand and identity systems design, Illustration, icon design, print production
Beautiful Brides of Hope bridal couture stationery system, letterhead, business cards, and promotional coffee mug. Three colours; pastel yellow, pastel grey and black. Logo; symbol within and amongst type, subtle bridal striped patten on the back of letterhead and business card. Brand naming, brand and identity systems design, Illustration, icon design, print production. Originate new company name, Logo design, Christchurch, New Zealand.
Beautiful Brides of Hope bridal couture printed letterhead, two-sided design, three colour, pastel yellow, pastel grey and black, logo symbol within and amongst type, subtle bridal striped patten on the back, Brand naming, Brand and identity systems design, Illustration, icon design, print production
Set of three Beautiful Brides of Hope bridal couture instore display posters, tradeshow advertising posters in a retail showroom environment. Instore display posters, tradeshow advertising posters. Advertising and promotional design, print production. Hope, Nelson, New Zealand.
Beautiful Brides of Hope bridal couture consultation appointment invitation, three colour, pastel yellow, pastel grey and black, logo symbol within and amongst type, subtle bridal striped patten on the back, Brand naming, Brand and identity systems design, Illustration, icon design, print production
Beautiful Brides of Hope bridal couture consultation appointment invitation, three colour, pastel yellow, pastel grey and black, logo symbol within and amongst type, subtle bridal striped patten on the back, Brand naming, Brand and identity systems design, Illustration, icon design, print production
Company car, vehicle livery signage. Beautiful Brides of Hope Bridal Couture. 2 colour cut vinyl, reflective metallic silver foil and black. For Beautiful Brides of Hope bridal couture. Client; Hope, Nelson, New Zealand. Graphic design, logo design, branding, Christchurch, New Zealand.
Close-up of Beautiful Brides of Hope Bridal Couture brand, Louise Anderson Boutique Bridal 2005 Winter Collection, apparel swing tag, two colour, digitally printed onto lightweight board and punched. For Beautiful Brides of Hope bridal couture. Client; Hope, Nelson, New Zealand. Graphic design, logo design, branding, Christchurch, New Zealand.
Set of three Beautiful Brides of Hope bridal couture instore display posters, tradeshow advertising posters in retail showroom environment. Advertising and promotional design, print production. Hope, Nelson, New Zealand.
Closeup of Beautiful Brides of Hope bridal couture logo on frosted window glass. The finessed bridal illustration and type together create an elegant integrated singular brand expression. Graphic design, logo design, Christchurch, New Zealand.
Front cover of Winter 2005 Beautiful Brides of Hope catalogue, for Beautiful Brides of Hope bridal couture. Client; Hope, Nelson, New Zealand. Graphic design, logo design, branding Christchurch, New Zealand.
Closeup of Die stamped and silver foiled Beautiful Brides of Hope bridal couture brand. Hope, Nelson, New Zealand. Logo design, Christchurch.
Set of three Beautiful Brides of Hope bridal couture instore display posters, tradeshow advertising posters in a retail showroom environment, tradeshow advertising posters. Advertising and promotional design, print production. Hope, Nelson, New Zealand.
Closeup of Beautiful Brides of Hope bridal couture logo symbol within and amongst type, showcasing the elegant, finessed bridal illustration and type that together create an integrated singular brand expression. Hope, Nelson, New Zealand.
Bridal fashion event personalised invitation for Winter 2005, Beautiful Brides of Hope Boutique Bridal Winter Collection. DLE portrait format. For Beautiful Brides of Hope bridal couture. Client; Hope, Nelson, New Zealand. Graphic design, logo design, branding Christchurch, New Zealand.
Closeup of Beautiful Brides of Hope bridal couture logo screenprinted on a teeshirt. Hope, Nelson, New Zealand. Logo design, illustration, Christchurch New Zealand
Close-up of Beautiful Brides of Hope Bridal Couture brand, one colour, line version, die stamped in silver foil onto black board. For Beautiful Brides of Hope bridal couture. Client; Hope, Nelson, New Zealand. Graphic design, logo design, branding, Christchurch, New Zealand.

Established in 2003, Beautiful Brides of Hope, was a start-up bespoke bridal couture boutique operating from premises in rural Hope, Nelson, New Zealand. They stocked gowns by top New Zealand bridal couture designers, both ready-to-wear and made to order, as well as a range of imported gowns and “romantic accessories”.

The business owner, my sister Catherine Anderson, came to Chrissie Terpstra and myself, the Christchurch design pARTners of our Surface Active studio, with a brief for us to originate a new company name for her start-up company and follow that up with a logo and and company identity system. The corporate identity materials included marketing collateral such as stationery, a DLE brochure, point of sale and Bridal Show display booth materials that were also suitable for bridal Shows and instore displays.

The first step in the brief was to originate a name for the new business. The exuberant “Beautiful Brides of Hope” name is a light-hearted wordplay on the fact that the business was run from a studio cottage at the client’s home, and the amusing fact that the client “lives in Hope”.

The logo design features the pairing of a refined and simplified bridal illustration integrated with elegant type—set within and amongst the symbol—that overall creates an integrated brand expression that sits well in the bridal couture market, but stands out as a brand apart from the crowd. The “smile in the mind” that the name evokes combines very well with the elegant logo symbol and type to create a strong, favourable first impression and one that has proven both memorable and very much liked by her clientele.

Credits

Design firm: Surface Active
Copywriters: Chrissie Terpstra, Shaun Waugh
Designer / illustrator: Shaun Waugh
Font credits: Radiant Condensed No. 6, Savoye

-41.379086 173.145392

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