BabyBliss brand launch brochure

The cover image sets the stage, creates the right frame of mind because a good brochure is a stage on which I create impact, interest, and show the product off in a way that is engaging and memorable.

Enlighten! With the product on the page information was added to reveal the detail and the nuance and direct readers to the virtues of the product that are not evident by just looking at it.

To design a brochure that sells, the key is simple: Keep all eyes on the product. Many people are not in the market for nursery furniture. The way to profits is to visualise those who are interested and present your nursery furniture to them. BabyBliss furniture is excellent; I can sell that. A consumer in the market for nursery furniture isn’t looking for a shop, they are looking for a product. My job is to make your product speak for itself. The target audience is intelligent and preoccupied. The brochure needs to be clear, to the point and concise. Don’t waste their time.

As a graphic designer and brand manager I am always striving to produce the best advertising and conceptual collateral pieces that money can buy. In 2002 the BabyBliss brochure project was no exception, it was a startup company, a small family business specialising in quality baby nursery furniture, made in New Zealand using native timber, the cribs and changing tables are compact, portable and easily assembled and dismantled—no tools required.

Working in tandem with the studio copywriter I redesigned the BabyBliss brochure and designed a portable exhibition display stand for their October 2002 appearance at the Earls Court international Baby and Child Fair, which turned out to be a tremendous success. Part of the reasoning behind the redesign was to fully engage the brand name to evoke peace of mind and to allow the design and quality materials of the nursery furniture to hold centre stage.

Credits

Printer: Croft Print Limited
Photographer: Diederich von Huygen, Lightworkx
Design firm: tattoo (logo design by tattoo)
Account executive / copywriter: tattoo
Creative director / designer / print production: Surface Active graphic design
Font credits: Avenir