The Herb Centre

The Herb Centre came under new ownership in 2000 at which time I was briefed to develop a new brand and identity system which included collateral such as stationery, packaging and building signage. The Herb Centre brings together a clinic of qualified health practitioners, who provide a diverse range of natural treatments, a herbal dispensary and shop and The Herb Centre Café all under one roof.

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Agrimm, Vinevax logo, presentation document spread, MagentaDot Brands

Vinevax branding portfolio

This project’s innovation in marketing communications terms is that the new Vinevax name and brand system approaches the product branding from the customer’s point of view.

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Agrimm trichoprotection, Vinevax, Pruning wound dressing, a5 landscape, brochure,

Vinevax brochure redesign

I redesigned the logo, system of product brochures, packaging system and trade advertising. The project encompassed the development of a system of new product names and logos, a system of product brochures, a packaging system and trade advertising. The art direction emphasis on careful editing, photo composites and custom infographics demonstrating their product performance contributed to a project that turned out to be a tremendous sales and marketing success.

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