The Herb Centre came under new ownership in 2000 at which time I was briefed to develop a new brand and identity system which included collateral such as stationery, packaging and building signage. The Herb Centre brings together a clinic of qualified health practitioners, who provide a diverse range of natural treatments, a herbal dispensary and shop and The Herb Centre Café all under one roof.
I redesigned the logo, system of product brochures, packaging system and trade advertising. The project encompassed the development of a system of new product names and logos, a system of product brochures, a packaging system and trade advertising. The art direction emphasis on careful editing, photo composites and custom infographics demonstrating their product performance contributed to a project that turned out to be a tremendous sales and marketing success.