Southern DC3, side elevation at take off, Southern DC3 Trust logo, signature Southern Cross livery, designed in 1930s period style, Photo: Martin Eadie, Airliners.net, Brands for New Zealand organisations, Christchurch, New Zealand.

Top marks: Top 40 logos

Successful business logos share valuable characteristics. They’re distinctive, simple, appropriate for the business, and they work well at all sizes including reduced on small screens.

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