“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave […]
The purpose of the Silver Cloud name, naming nomenclature, corporate identity system, trademark and packaging system is to assert that; this is the distilled alcoholic beverage hand made in small batches from 100% Blue Agave that is cultivated in Golden Bay, New Zealand, then processed, distilled and bottled in Takaka, known as Silver Cloud.
Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions.
Waitui, a Small Batch, Single Malt, Golden Bay Whiskey, is a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today, in Takaka, Golden Bay. Waitui was previously named ‘Bush Whiskey’ so the client thought it required renaming, and I could see how rebranding and packaging to a standard that properly reflects the product would enable it to stand with its new “optics” on an equal footing on competitive retail shelves. The result of the rename, rebrand and repackaging project is that it, combined with a great product, has been consistently outstanding at increasing the client’s sales volumes and bottom line since 2010.