The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive. The Tru-Line business system, consists of A4 letterhead, envelope, business card, with compliments slip and a versatile laminated and embossed document folder that is trimmed down from the same worksheet as the folder to create a custom Word document cover with a window. The system is easily manipulated and I can adapt it for almost any use. At the core of the system is the Tru-Line Civil logo, or “mark” and a separate block of text.
In addition to the full set of corporate stationery the custom Word bid document template delivers highly critical business-to-business information, primarily tender bid documents, that are read by professionals who read every word. With no need to “hook” the reader in, and because they are responding to customer’s ROI and RFT (Registration of Interest, Request for Tender), Tru-Line’s B2B documents can be long, dense with text, charts, tables and organised so it’s information flowing like water from a tap.
The grid-basd layout sweeps the reader smoothly from front to back uninterrupted so they can relax and absorb the information they have requested. Should they need to jump and backtrack, the TOC (Table of Contents) enables this to be achieved with ease. Professional photographs from the case study image library I’ve built are appropriately placed and captioned throughout the documents.The documents are set in sharply defined newsy fonts well suited to laser printing.
For a neat corporate look the mirrored-page, single column layout is built on a four column grid to handle odd shapes and sizes of images. The mirrored layout enables professional 2-sided printing on the in-house laser printer when clients request published and bound copies of tender bids. The Word documents are distilled to high-quality PDFs for hassle-free publishing and binding in-house, and are saved as reduced size PDFs for electronic submissions. Details of Tru-Line’s track record, documented in the case studies on their website are linked to in the PDF…
Project name: Tru-Line Civil stationery system
Disciplines: Brand and identity systems design / Corporate communications design / Digital Illustration / Photography / Print production / Typographic design / Word document template
Client (Industry): Tru-Line Civil (Construction / Contracting)
Format: Booklet / Brand identity system
Printer: Brightprint Ltd
Design firm: MagentaDot Brands
Art director / designer / photographer: Shaun Waugh
Client: Tru-Line Civil
Font credit: Vitesse, Vitesse Sans (Forza), Helvetica Neue, Helvetica Neue Condensed