Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography

Hummer Limos poster: arrive in style

Superior Hummer Limousines letter replacement logo in two colours, black and dark grey on white. "Superior" is set in Javelin a joined-up slab serif italic font inspired 50s automobile badging, positioned above and left of Hummer which is set in all-caps. The first "M" in hummer is replaced by a line drawing of the front elevation of the Hummer. Hummer and Limousines words both set all caps in custom modified Antique Olive Nord font, horizontally extended consistent with Hummer branding. "Superior Hummer" are black, Limousines is dark grey, tucked in below Hummer, aligned right. Brands for New Zealand companies, Christchurch New Zealand.The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisment.

When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements. These display posters are used at trade shows and wedding shows, as well as mounted back-to-back on a display sandwich board information sign that is carried on board the stretch Hummer. At the chauffeur’s discretion these promotional poster advertisments are placed beside the vehicle. Handing prospective customers a business card and directing them to the signs saves the chauffeur from the ‘Groundhog Day’ experience of having to have the same conversation a dozen times a day with passers by.


Project name: Superior Hummer Limousines promotional poster
Client (Industry):
 Superior Hummer Limousines (Travel & transportation)
Disciplines: Copywriting / Digital Illustration / Photography / Print production / Promotional design and advertising / Typographic design
Format: Poster / Corporate communication / Direct mail
Date: 2010

Riding in style, the brand communications strategy

In 2010, the Superior Hummer Limos black super-stretch Hummer was only the third to enter operation in Christchurch. Two established firms had stretch Hummers in operation for a year or so. SHL’s limo was the first black super-stretch Hummer to enter the Christchurch market. Entering the already well served market presented a unique brand communications challenge and opportunity. The two incumbent operators promotional material rested entirely on the obvious novelty value and “wow!” factor of the vehicle’s exterior, along with their established positions in the limousine hire, wedding car hire and corporate transport operators industry.

You only get one chance to make a first impression

The colours of the Canterbury region, Christchurch City, and The Crusaders rugby team are red and black. Art directing the colour story of the website, and printed matter to be red and black, the decision to photograph the stretch Hummer in picturesque signature Christchurch locations—this creative direction was the product of the marketing communications strategy developed for SHL. Thorough research into the stretch Hummer limo market niche worldwide informed the creation of a coordinated set of original, punchy positioning statements. Combining these ‘headline’ statements with the big, graphical images we shot made for entertaining and informative printed brand collateral, and a strong design alliance between print and web which strongly connects customers with our client and contributed much to the establishment and ongoing success of a great Christchurch brand.


Printer: Art Fetiche Signs
Design firm: MagentaDot Brands
Copywriter: Shaun Waugh
Creative director / designer / photographer: Shaun Waugh
Font credits: Antique Olive Nord, Javelin

Jewelled gecko: Crafty low-tech screenprint

Documentary photos of our ‘Surface Active Art-to-Wear’ auto design and printmaking work method shot in 1995

Mail_order_catalogue_1991Surface Active was an auto-printmaking, craft and design business established in 1986 by Chrissie Terpstra and Shaun Waugh. Our continuing aim as Surface Active was to celebrate wonderful, natural New Zealand—the featured creatures in our range are unique and beautiful and we try to convey something of their preciousness with our art & craft.

How did we do it? Hours spent at the drawing board, artfully rendering each separate colour to give vibrancy and detail (Shaun). Crafty low-tech, hand-pulled screenprinting techniques allowed us to create finely detailed designs, brought to life on the garment (Chrissie)—wild art to wear.

Jewelled_Gecko_mail_order_catalogue_14It was a great job and we got to do it!

We used quality, pure cotton garments, locally manufactured in Canterbury. Ours was a 100% kiwi-made product and, given the right treatment, lasted for years.

The letter below, written by Chrissie best introduces this portfolio that chronicles one of the more complex Surface Active wildlife art designs from the drawing board to screenprinted garment.

December 1991
Dear Surface Dweller,

what began 6 years ago as a printing hobby on the kitchen table has now expanded to encompass the lounge, spare bedroom, laundry, garage and the whole of the back shed.

We are committed to producing original & indigenous designs of the highest design and printing standards, providing a more interesting and beautiful product than your average tee—wearable art that celebrates the unique assets of New Zealand.

Using our Flat Earth, Low Tech printing hardware, we have painstakingly perfected our craft, printing 6 colour blends and finely detailed designs like no other can (or will). They take a bit longer to produce but the results are worth it. We are proud to be using high quality locally manufactured garments.

The overwhelming encouragement we receive from our customers tells us that we must be doing it right.

Year-round you can find Surface Active at the the Christchurch Arts Centre Market (open Sat. & Sun.), we wholesale to selected shops from North Cape to Bluff and now in our Glorious Technicolour Mail Order Catalogue, we present you the fruits of our labour.

Actively Yours,
Shaun Waugh (Boss)
Chrissie Terpstra (Bossier)

This portfolio is a work in progress, please visit again…


Documentary Photos: Thanks to a young woman, student of Fine Arts at Ilam, University of Canterbury
Crafty screenprinters: Deborah McDonald, Chrissie Terpstra
Gecko Illustration reference photos: Rod Morris

Building exterior design + signage

Projects featured in portfolio

  • Tru Line Civil signage system 2014
  • Pomeroys Pub exterior paint scheme, 2004.
  • Winniebagoes House (Old Winniebagoes, demolished 2011) feature signage and building directory, 2003.
  • Winniebagoes restaurant, street-side front window branding on window.
  • Wigram Airforce Tower exterior paint scheme, 2006.
  • Pomeroys Boutique Accommodation one-of-a-kind 3D sign, two-sided exterior street sign, 2009.
  • Pomeroys Boutique Accommodation multi-level cast bronze building plaque, 2009.

Project credits

Tru-Line Civil

Client: Tru-Line Civil
Art direction, design: Shaun Waugh
Sign production oversight: Shaun Waugh
Signwriter: Art Fetiche


Client: Pomeroy’s Old Brewery Inn
Creative direction: Victoria Pomeroy / Shaun Waugh
Art direction, design, (design firm): Shaun Waugh (tattoo)
Illustrator, Decoration production oversight: Shaun Waugh
Exterior painter, signwriter: Client organised (to be advised)

Winniebagoes House (Old Winniebagoes, demolished 2011)

Client: Winniebagoes House, Winniebagoes
Art direction, design (design firm): Shaun Waugh (tattoo)
Signwriter: Sign Advertising

Winniebagoes restaurant

Client: Winniebagoes
Art direction, design (design firm): Shaun Waugh (tattoo)
Signwriter: Sign Advertising (Glen Lilley)

Wigram Airforce Tower (pro bono)

Client: Ngai Tahu Properties
Art direction, design (design firm): Shaun Waugh (Pionair Propellor Studio)

Pomeroys Boutique Accommodation

Client: Pomeroys
Art direction, design (design firm): Shaun Waugh (Pionair Propellor Studio)
Signwriter: Art Fétiche (Brent Brownlee)

Phil Price installing the Tree of Life, Karingal, Melbourne, Australia.

Tree of Life wind-activated kinetic sculpture installation, Melbourne, Victoria, Australia,

Tree of Life documentary photography (December 10–11, 2012. Cranbourne Road exit, Peninsula Link, Melbourne, Victoria, Australia)

The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork designed and made by Phil Price of Christchurch, New Zealand. The work was commissioned by Peninsula Link[1] and installed in December 2012 at the Cranbourne Road exit site, on the Langwarrin exit ramp. This is one of the exit points for access to the McClelland Gallery + Sculpture Park[2].

Tree of Life is one of Peninsula Link’s featured major permanent sculptures and is part of Southern Way’s unique partnership with the McClelland Gallery + Sculpture Park in Langwarrin, which was established to manage the selection and installation of sculptures on Peninsula Link. Tree of Life is part of an ongoing project that will alternate sculptures on the Peninsula Link Freeway with the McClelland Gallery collection.

The work measures 10 meters high and is made of composite materials; carbon fibre, fibreglass, kevlar high temperature epoxy, along with custom, one-of-a-kind precision bearings and various kinds of steel. The large tree like form is a wind-activated kinetic sculpture that makes an obvious reference to the eucalypt—an Australian icon as such Tree of Life functions as a landmark for the natural beauty of the Mornington peninsula.

Tree of Life documentary photography

This ‘Art at Work’ project forms part of an 8 year ongoing collaboration between myself and Phil (Phil Price Kinetics and MagentaDot Brands)—a work in progress that aims to progressively document both Phil’s completed works and methodologies. Heroic photos of completed work have been shot and select, significant episodes of work process events such as this one have been journaled. This slideshow aims to visually chronicle two days work in Karingal, Melbourne of Phil, his highly skilled employees and sub-contractors—art at work.

[1] Peninsula Link: A Public Private Partnership between; Linking Melbourne Authority (Victoria State Government) / Southern Way.…

[2[ McClelland Gallery + Sculpture Park:


Project name: Tree of Life installation documentary photography
Client (Industry):
 Phil Price Sculpture / PKP Kinetics (Fine arts)
Disciplines:  Photography / Video
Format: Slideshow / short film
Date: 2012

Nb. On the work safety side, it is important to point out that I comply with all Occupational Safety and Health guidelines on site and hold a current Trans-Tasman ‘Workplace Health and Safety’ card.