Craft means you care and you know about what you are doing
With any visual communications project first and foremost it is essential to represent your identity or brand with professional imagery. MagentaDot Brands makes every effort to work with our clients so that the standard of their imagery and visual art design is to a high-quality professional standard. In addition to the photography services below;
- Event/location photography
- Product shoots
- Group Photos
- Action photos
MagentaDot offers documentary and event photography as well as capturing photos that are optimised for use online or in print. Our high-resolution DSLR camera equipment allows for images to be printed in formats as large as a billboard while retaining the sharp detail and image quality. When the requirements of a photography brief are outside the range of my capabilities or photography equipment I commission photography from preferred specialist providers.
Graphic design craft
Client design and branding projects often involve the typographic styling and layout of supplied text combined with imagery. This imagery is;
- supplied by the client , or
- stock imagery may be utilized,
- custom photography is shot by MagentaDot graphic designer, or
- a photographer is commissioned to shoot original works
Because I do all the production artwork for client projects, I ensure that before graphic elements such as photos are applied to any design project, quality visual arts design and graphic design principles are applied to all imagery.
I am proficient in the industry standard Adobe Creative Suite software used for graphic design and desktop publishing. For photography I use a Lightroom and Photoshop workflow to develop and post-process all imagery to the highest graphical standards.
The visual arts design applied to a graphic design project will often entail some digital compositing, such as cutting product images away from their backgrounds or using the image editing tools in Photoshop to digitally assemble multiple images to make a final composite.
Photography portfolio pages
Publicity/launch photos presented in a slideshow documenting the transformation from the 1950s Eldee-2 to 2014 Eldee-T.T. carbon fibre racing machine representing New Zealand at the Isle of Man Classic TT, 2014.
Documentary photography chronicling HDD installation method for new drinking , Tru-Line Civil. The slideshow documents the drilling of a pilot bore and the subsequent back reaming of a 120m long drinking water supply pipeline up to the summit of Coachmans Road, Akaroa
This portfolio represents a selection of “personal best” images from an 8-year ongoing collaboration between myself and Phil Price (Phil Price Sculpture and MagentaDot Brands).
The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork designed and made by Phil Price of Christchurch, New Zealand. This portfolio chronicles two days work in Karingal, Melbourne by Phil, his highly skilled employees and sub-contractors installing this major work in Melbourne, Australia, December 2012.
Zeph’ is a civic sculpture made by Christchurch artist Phil Price and was installed in 2003. It is a wind-and-gravity-activated kinetic sculpture consisting of a 3250 kg ‘balanced’ lead counterweight housed in a durable composite shell fixed to a gimbal at the base of a 26m tall needle.
April 10–11, 2014—After 11 years in action Zephyrometer was removed, fully refurbished and then re-installed in Evans Bay, Wellington, New Zealand.