Terranova tiling website Laptop mockup of a cascade of 5 pages with the Homepage at the top of the stack.

Terranova tiling

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Terranova Tiling is a Christchurch firm comprised of a small team of master craftsman tilers headed up by Camillo Schulz. Terranova impress with the fact they have gained more than their fair share of prestigious awards for their artisan tiling over the last decade.

The logo design was inspired by my being impressed with the way that the meticulous precision of professional tiling showcases the geometry and art of architectural interiors. This lead to giving myself the design constraint that a craftsman tiler’s logo must actually be able to be constructed of tiles, in real life.

The Terranova Tiling website represents an established firm of tile installation craftsmen headed by master tiler Camillo Schulz. Terranova’s work is impressive and has been consistently recognised as second-to-none in various building and interior awards since 2006.

Camillo was trained and worked in Germany for ten years before emigrating to New Zealand in 2001 when I met him. I designed the Terranova logo and a business card for Camillo when he launched the firm in 2003 and designed their brand new website (along with back-end assistance from NuWeb) in 2015. During the briefing of the website Camillo paid me the compliment that the Terranova logo design was perfect as it was, and that feedback from his customers and business associates assured him that Terranova tiling’s branding remained as fresh today as it ever was.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.

Part of the reasoning behind the web design was to encourage the client to set about obtaining high quality originals of the imagery of his work that had appeared in various architectural, building, and interiors magazines and that had been shot in the course of being entered into bathroom and building awards by his clients, dating back to 2007. Terranova’s faultlessly accurate tiling craft showcases the geometry and art of architectural and interior designTerranova’s work has been recognised by his industry peers for many years as award winning so it made sense for the web design to be centred on quality imagery of the work. It was reasoned that this would appeal to their discerning ultimate clientele of homeowners, many of them affluent, and to the architects and interior designers who in pursuit of the best architecture design projects centre on stylish interiors.

The flex imagery of the full-screen slider of their best work on the homepage creates a strong and memorable first impression centred on the utmost quality of Terranova’s work. The purely visual landing page was a conscious strategy to first show, not tell. The Projects page tiled Mosaic unfolds an elegantly staged, lean presentation of the client’s work. It is also designed for best optical appeal with its pared-back aesthetic and pragmatic descriptions and credits. The overall result is a minimalist design feel that is plain speaking, direct, and showcases their work functionally and beautifully.

The Journal/blog provides the objective documentary evidence to back Terranova’s claims of expertise and and industry benchmark standards of finish (whilst serving the need to update the site content regularly in order for it to continue to rank consistently well in the search engines).

A significant amount of research and image processing love went into this web design project as well as thorough domestic and international research into appropriate keywords and phrases to ensure the site is search engine optimised. I’m looking forward to updating the site again shortly with Terranova’s 2016 crop of Master Builders’ plus Kitchen and Bathroom awards.

The website is responsive and I took great care with the design to ensure that it will age well as Terranova commissions me to add more and more great news items to the Journal awards showcase, and fantastic award winning projects to the Projects mosaic.

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©magentadot brands

Tru-Line Civil business card

TruLine Civil

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TruLine Civil are a family owned civil engineering headquartered in Greymouth and with operational bases there and in Christchurch. The TruLine logo design was inspired by the theme of their core business, laying drainage pipelines, and portrays this forward thinking firm in a fresh, dynamic way.

As good as some, better than most

Since 2012 TruLine have made a significant contribution to the rebuild of Christchurch’s horizontal infrastructure and roading network. TruLine has earned the respect of their civil contracting peers due to the metre rate per day which they can lay water mains and waste water pipelines. Other contractors manage about 20 m per day, TruLine consistently delivers 100 m per day. This performance is down to sheer hard work. Having photographed this crew at work on a number of occasions I have been impressed witnessing this high-energy highly-skilled crew’s ability to coordinate personnel, machinery and resources.

Print quality says craftsmanship

Print craftsmanship says quality and a minimal well laid-out page is more professional than a showy design, poorly built. An engineer’s corporate I.D. system must work hard and the graphics must be purposeful.

Craftsmanship is attention to detail and the fit and finish of Tru-Line Civil’s corporate stationery system is good looking, works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive. While the Print craftsmanship says quality, the dynamic illustrated logo sends a powerful message.

The Tru-Line business system, consists of A4 letterhead, envelope, business card, with compliments slip and a versatile laminated and embossed document folder that is trimmed down from the same worksheet as the folder to create a custom Word document cover with a window. The system is easily manipulated and I can adapt it for almost any use. At the core of the system is the Tru-Line Civil logo, or “mark” and a separate block of text.

Tru-Line Civil, corporate stationery system, business card, letterhead, mobile web, CD ROM, envelope, website

Tru-Line Civil corporate stationery system and website.

In addition to the full set of corporate stationery the custom Word bid document template delivers highly critical business-to-business information, primarily tender bid documents, that are read by professionals who read every word. With no need to “hook” the reader in, Tru-Line’s B2B documents can be long, dense with text, charts, tables and organised so their information flows like water from a tap.

READ MORE

The Tru-Line Civil business card is dressed to impress. Printed 3 colours including one metallic ink. Civil engineering is the sort of work where you are out in the field getting your hands dirty so the matt laminate, and radiused corners ensures they are robust and presentable on the job. The well crafted embossed logo is a theme repeated in the stationery system. It is craftsmanship that says quality.

The Tru-Line Civil business card is dressed to impress. Printed 3 colours including one metallic ink. Civil engineering is the sort of work where you are out in the field getting your hands dirty so the matt laminate, and radiused corners ensures they are robust and presentable on the job. The well crafted embossed logo is a theme repeated in the stationery system. It is craftsmanship that says quality.

 

 

 

Detail of the cover of Tru-Line Civil presentation folder with a focus on the up-scale blind emboss of the logo the core of the corporate identity system. Craftsmanship is attention to detail.

 

Detail of interior spread of Tru-Line Civil presentation folder with a focus on the up-scale blind emboss spanning front and back cover. Craftsmanship is attention to detail.

 


Description


Project name: Tru-Line Civil stationery system
Disciplines:
 Brand and identity systems design / Corporate communications design / Digital Illustration / Photography / Print production / Typographic design / Word document template
Client (Industry): Tru-Line Civil (Construction / Contracting)
Format: Booklet / Brand identity system


Credits


Printer: Brightprint Ltd
Design firm:
 MagentaDot Brands
Art director / designer / photographer: Shaun Waugh
Client: Tru-Line Civil
Font credit: Vitesse, Vitesse Sans (Forza), Helvetica Neue, Helvetica Neue Condensed


©magentadot brands

Logo portfolio

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Designing a logo is important business. Logos are meant to appeal to client’s customers through their beauty and fitness for purpose. The most successful business logos share these valuable characteristics; they are simple, bold, appropriate for the business and they  work well on a billboard, a business card and a website.

As a professional branding expert I begin designing logos by first researching the tastes of its potential market audience. My goal is to design logos that are memorable and make a strong first impression.

From originating company names and designing logos, brands and trademarks to uniting print and responsive web design to create a total brand presence. My design services include delivering clients comprehensive brand use guidelines that back the strategy and creative work, help maintain the integrity of your brand and support educating users.

This selection of logos spans work that launched start-up businesses and new products, to established firms rebranding for growth across diverse industries.

Bionona-logo-silver-foil-on-K-mock-15
Novel pop-up Hapuku Cafe and Lodge logo business card, a business card and a calling card rolled into one. Digital illustration, logo design and graphic design, Christchurch, New Zealand.
Hand-held photorealistic mockup of front of Bionona business card, printed in 4 colours, litho offset.
hand-held portrait of Decima Health business card, two colours, black and blue, two-sided card design, symbol and name on front, symbol and positioning statement illustration on back
Still life of two bottles of TeKiwi Silver Cloud with shot glasses
Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.
Nick Thomson, Eldee T.T., lightweight, Velocette special, side elevation, starboard side, petrol tank, new Eldee Velocette badge, carbon fibre petrol tank and fairing, rider, Bill Swallow, flying swallow mark, publicity photo, photographer, Shaun Waugh, MagentaDot Brands
Convair CV580 VH-PDV, dynamic air-to-air view, newly refurbished and sporting the new specialised Pionair aircraft ‘fluid’ livery’.
Kraft paper shopping Bag, The Arts Centre Market, Christchurch, Logo, Brand and identity systems, Illustration, Type design
WestStone_Business_Card-front-mock

The Tru-Line Civil business card is dressed to impress. Printed 3 colours including one metallic ink. Civil engineering is the sort of work where you are out in the field getting your hands dirty so the matt laminate, and radiused corners ensures they are robust and presentable on the job. The well crafted embossed logo is a theme repeated in the stationery system. It is craftsmanship that says quality.

The Tru-Line Civil business card is dressed to impress. Printed 3 colours including one metallic ink. Civil engineering is the sort of work where you are out in the field getting your hands dirty so the matt laminate, and radiused corners ensures they are robust and presentable on the job. The well crafted embossed logo is a theme repeated in the stationery system. It is craftsmanship that says quality.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.



©magentadot brands