When offered the opportunity to design MTC Equipment’s new commercial fleet livery I leapt at the chance. Having previously collaborated with Darren Leeds of Leeding Signs, and TruLine Civil’s master truck painter Andrew Gill on several successful livery projects I was confident of a top-of-the-line finish.

The project included a full repaint and “pimping” of the first vehicle, a Volvo FH12 truck, including the budget for metallic lustre finish paints. Metallic paints are more costly and generally not preferred by Heavy Transport operators, but it was agreed by the stakeholders that this vehicle is a large moving promotion for MTC so the added investment in a top of the line finish is warranted. MTC is New Zealand agent for Chieftain Trailers and supplies custom designed and built Commercial and Agricultural trailers to New Zealand customers. The purpose of the MTC livery Volvo is for the delivery of orders to customers and for the hauling of trailers to, and being the centrepiece of, MTC’s exhibition stand at Agricultural and Pastoral shows the length and breadth of the country.

Presentation visuals were supplied to the client and stakeholders as a set of orthographic projections.

Presentation visuals were supplied to the client and stakeholders as a set of orthographic projections.

The design project comprised photographing and measuring up the Volvo at MTC’s premises after taking the brief from the client and the paint and panel man, then drawing up highly developed “as built plans” in the form of illustrations of the livery to scale, then presenting the design in a set of vector illustration isometric projections to the client and other stakeholders for review. The brief stated that the vehicle livery should be outstanding, and tie into the themes of MTC’s brand colour palette, logotype the “M” identifier symbol and illustrative tyre tread brand asset. I work closely with client, transport refinisher and signwriter at the concept development and design stage of the livery project, seeking expert advice on materials, application issues and layout in order to rationalise the concept on the drawing board to ensure the design will work optimally on the vehicle when finished and will be fast and easy for the signwriter to apply. The project process involved first photographing and measuring the vehicle in order to draught illustrated draft concepts for presentation, and highly accurate As-Built plans and final vector artwork to scale. The process results in easy, no-waste, high quality application by the Signwriter and finished results that exactly conform to the concept visuals, thereby ensuring a final product that meets or exceeds client expectations.

Volvo_MTC_truck_graphics-9454Volvo_MTC_truck_graphics-9470

The As-Built plans dimensioned.

The As-Built plans dimensioned.

Front elevation.
Air-brushed effect back of cab decal.

Leeding Signs Tradecraft is evident in the details.


 

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