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Designing a logo is important business. Logos are meant to appeal to client’s customers through their beauty and fitness for purpose. The most successful business logos share these valuable characteristics; they are simple, bold, appropriate for the business and they  work well on a billboard, a business card and a website.

As a professional branding expert I begin designing logos by first researching the tastes of its potential market audience. My goal is to design logos that are memorable and make a strong first impression.

From originating company names and designing logos, brands and trademarks to uniting print and responsive web design to create a total brand presence. My design services include delivering clients comprehensive brand use guidelines that back the strategy and creative work, help maintain the integrity of your brand and support educating users.

This selection of logos spans work that launched start-up businesses and new products, to established firms rebranding for growth across diverse industries.

Bionona-logo-silver-foil-on-K-mock-15
Novel pop-up Hapuku Cafe and Lodge logo business card, a business card and a calling card rolled into one. Digital illustration, logo design and graphic design, Christchurch, New Zealand.
Hand-held photorealistic mockup of front of Bionona business card, printed in 4 colours, litho offset.
hand-held portrait of Decima Health business card, two colours, black and blue, two-sided card design, symbol and name on front, symbol and positioning statement illustration on back
Still life of two bottles of TeKiwi Silver Cloud with shot glasses
Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.
Nick Thomson, Eldee T.T., lightweight, Velocette special, side elevation, starboard side, petrol tank, new Eldee Velocette badge, carbon fibre petrol tank and fairing, rider, Bill Swallow, flying swallow mark, publicity photo, photographer, Shaun Waugh, MagentaDot Brands
Convair CV580 VH-PDV, dynamic air-to-air view, newly refurbished and sporting the new specialised Pionair aircraft ‘fluid’ livery’.
Kraft paper shopping Bag, The Arts Centre Market, Christchurch, Logo, Brand and identity systems, Illustration, Type design
WestStone_Business_Card-front-mock

The Tru-Line Civil business card is dressed to impress. Printed 3 colours including one metallic ink. Civil engineering is the sort of work where you are out in the field getting your hands dirty so the matt laminate, and radiused corners ensures they are robust and presentable on the job. The well crafted embossed logo is a theme repeated in the stationery system. It is craftsmanship that says quality.

The Tru-Line Civil business card is dressed to impress. Printed 3 colours including one metallic ink. Civil engineering is the sort of work where you are out in the field getting your hands dirty so the matt laminate, and radiused corners ensures they are robust and presentable on the job. The well crafted embossed logo is a theme repeated in the stationery system. It is craftsmanship that says quality.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.



©magentadot brands

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