EMG

Menu

Skip to content
  • Home
  • About
    • The Waugh path (a bio)
    • Print
    • Terms of Service
    • Client proofing
  • Work
    • Top Marks
    • Advertising & promo
      • Advertising
      • Brochures
      • Posters
      • T Shirts & other
      • Social Media
      • Writing & Research
    • Brand & iD systems
      • Rename + Rebrand
        • Waitui product launch
      • Brand portfolio
      • Logo repair service
      • Business cards
      • Business naming service
        • Name development overview
        • New business names
        • Why rename? Why rebrand?
    • Case studies
      • Bionona brand presentation
    • Corporate I.D.
      • TruLine B2B docs
    • Graphic design
      • Aircraft livery
      • Aircraft safety cards
      • Buildings + signs
      • Sign graphics
      • Infographics
    • Illustration
      • Illustration sketch
    • Packaging
    • Photo + Video
      • Photography
        • Burt Munro 2015 Event
      • Video
        • Kinetic short films
    • Web
      • Web overview
  • ARCHIVE
    • Advertising & Promo
      • Advertising
      • Brochures
    • Brand & iD systems
      • Vinevax branding sketch
    • Corporate I.D.
    • Graphic design
      • Spirit of Papua New Guinea
    • Illustration
      • Jewelled gecko
    • Packaging
    • Web
  • Goods
    • Eldee IOM Classic TT Posters
    • Isle of Man TT-T’s
    • Jewelled gecko giclée
  • Blog
  • Contact

EMG


A Christchurch firm established to support the performing arts and project manage the creation and development of large and small scale events such as outdoor theatre, conferences, conventions and corporate events.

Senior leaders in the firm were particularly keen on ensuring the logo design and branding positioned them well in the corporate market.

The design was inspired by the constraint of needing to present as formal, business-like and well organised yet at the same time reflect the forward thinking and creative flair their senior leaders and entrepreneurs bring to their mission of planning and running unforgettable events.

Also weighing into the final design was the brief the organisation was to be branded with their formal name and with the acronym spun off that, EMG. The EMG acronym is not descriptive of the business and possesses no imagery or benefit-oriented language in and of itself. This lead to the solution where the typographic “capital E” monogram embodies a descriptive symbolic representation of the idea of performance and events.

The process of EMG’s brand development formed an alliance with their business development.

Search

Industry + Discipline Categories

Australia Brand identity system burt munro 2015 Christchurch Corporate strategy documentary photography Isle of Man Classic TT Location photography MagentaDot Brands motorcycle racing New Zealand Promotion Rebrand Velocette motorcycles Website

Magenta Dot Meta

  • Login
  • RSS
  • Comments RSS

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 4,631 other followers

Join the Dot on Facebook

Join the Dot on Facebook
Follow MagentaDot Brands on WordPress.com
Blog at WordPress.com.
Cancel