advertising & promo, identity, illustration, packaging, web

Spirit of Papua New Guinea launch brochure. Direct mail campaign to Pionair database and agents. One of three tour packages promoted in the Pionair Group Travel direct mail campaign.

Pionair: Spirit of Papua New Guinea brochure

The Spirit of Papua New Guinea escorted tour launch brochure. One of three “Hidden Gems” brochures forming a 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world.

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The Herb Centre logo: the dance of art & type

Art and type… One is hand drawn and the other bought, I got them separately, but art and type are two sides of the same coin—there is an allure greater than the sum of its parts when making them work together! Side by side, a big graphic with small words creates a successful business look of authority by making the graphical symbol stand out and understating the typeset business.

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Agrimm, Vinevax logo, presentation document spread, MagentaDot Brands

Vinevax branding portfolio

As a designer I try to cut through all the marketing voodoo about design and offer my clients useful, practical help. The Vinevax renaming and rebranding project was no exception. My designs in the presentation worked in practical ways, though attractive ideas, there is no passing off pretty pictures as commercial “art”.

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