Art and type… One is hand drawn and the other bought, I got them separately, but art and type are two sides of the same coin—there is an allure greater than the sum of its parts when making them work together! Side by side, a big graphic with small words creates a successful business look of authority by making the graphical symbol stand out and understating the typeset business.
As a designer I try to cut through all the marketing voodoo about design and offer my clients useful, practical help. The Vinevax renaming and rebranding project was no exception. My designs in the presentation worked in practical ways, though attractive ideas, there is no passing off pretty pictures as commercial “art”.