Example “Scenes of the South” itinerary double-page spread from the Pionair “Unparalleled Journeys” affluent travel 32 page brochure. The sweeping image of the Southern Alps and Canterbury plains is overlaid with the tour itinerary, the route and destinations map, and a glowing customer testimonial quotation, the UPJ brand’s “rich black” colour theme is carried through in the tour name title panel.