“Advertising doesn’t create a product advantage. It can only convey it.”—William Bernbach


Pionair, “At 165mph ‘Dulcie’ will fly you back to the Golden Era of Air Travel” Golden Era of Air Travel / Circumnavigation of Australia by Classic DC3 Airtour double page magazine advertisement. The first ad in a 3 ad campaign.

DC3 Golden Era campaign

The advertising and marketing campaign I produced in 2006 to celebrate the pinnacle in the company’s Classic DC3 airliner phase of development in New Zealand and Australia—namely a series of highly successful ‘Circumnavigation of Australia’ Airtours that Pionair had designed and delivered to three U.S. ‘Ivy League’ University Alumni Associations’ Travel / Study programmes.

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