At MagentaDot brands I am always striving to produce the best advertising, graphic design, websites, photographs and conceptual collateral pieces money can buy. And these days I am well aware you want your communications to work hard. As hard as, let’s say, this website. So to see more proof have look around, or just call me at; +64 21 067 6176. Or email hello@magentadotbrands.com.


As you would expect Shaun was born in 1961 in Te Kinga, New Zealand. He was drawn to art, design and calligraphy as a kid, then he went to Polytech, studying Graphic Design at Auckland Technical Institute for 3 years full time. After graduating he was inclined to go into the Advertising business working in Auckland, Christchurch, Hong Kong and Reykjavik as an Art Director, typographer and studio production artist.

Jewelled_Gecko_mail_order_catalogue_14

A spread from the Surface Active mail order catalogue featuring Chrissie and Shaun and their popular Jewelled Gecko design.

Screenprinting had been a hobby since he had been enthused by it at school. Returning to Christchurch after their O.E. he and his partner Chrissie Terpstra launched an Auto Printmaking T-shirt design and print firm called Surface Active (Art to Wear). They employed 5 or 6 others doing the artful hand-screenprinting craft work, and also in sales roles retailing at the Christchurch Arts Centre Market on the weekends and touring the length and breadth of the country to sell at The Great New Zealand Craft Show. Shaun enjoyed illustrating wildlife art for reproduction in various natural media; charcoal pencil, pen and ink, woodcuts… not on a computer, and also being hands-on with the squeegees, in sales, marketing, and all the pre-press and print production required to translate multicolour artwork to screen. He also did freelance work for small business clients from the Surface Active Graphic Design studio.

Shaun saw the digital design writing on the wall when he wrote his Graphic Design Diploma thesis “Computers and Design” in 1983, so in 1995 he leapt at the chance of buying his first PowerMac. It was self-evident that to continue to develop a career in graphic design it was essential to re-educate himself in desktop publishing, digital illustration, pre-press and web design.

MTC equipment 2016 A4 brochure cover, hand held mock up, photorealistic visual

MTC’s Print and Web design create a seamless brand presence, their rename and rebrand made a mark in the Agricultural and Road Transport industries. With strong images and type the direct mail rebrand launch brochure is eye-catching and memorable.

In 1998 he became a shareholder and in-house designer for a Christchurch dotcom Digital Proofing startup company, AbsoluteProof, a part-time role he worked in until 2009. This lead him to work with several Christchurch technology startups involved in the local “incubator programme” also known as the technology barbeque.

2002 saw Shaun & Chrissie wind up their screenprinting firm and Shaun took up a position as Creative Director/Mac production artist at a start-up Christchurch Brand Management studio.

Having helped grow Tattoo from a 2 to a 6 person studio, at the end of 2004 he took up a position as inhouse designer for the Trans-Tasman Private Aviation, Air Touring and Affluent Travel firm Pionair. He enjoyed working inhouse for a diversified growing company in Australia and New Zealand tremendously. His role at Pionair included Digital Photography. This demand for professional photography reignited Shaun‘s enthusiasm and his adept and cost-effective photography has become one of the services that contributes most to the distinction of MagentaDot Brands’ work today.

It was a bad day for Pionair in October 2008 when their Private Air Charter operations in Australia was hit hard by the Global Financial Collapse, all their contracts with the mining industry were scrapped in one fell swoop and the firm was wound up less than 12 months later as a consequence. Out of that crisis, and with the support of Pionair and a set of loyal clients, sprang the original idea for establishing MagentaDot Brands which he has been developing since May 2009.

“Craft” means you care and you know about what you are doing.Shaun has won a few awards over the years, including a bronze Axis award for typography and a brace of coveted Pride in Print Golds for design, print finishing and print production. His design career has spanned Art Direction for the very largest advertising firms at home and abroad to operating as a one-person multi-disciplinary studio in a New Zealand seaside suburb and working as an artful do-it-yourself screenprinter and retailer in a teeshirt wildlife art collaboration with his partner, design ‘co-creator’ and inspiration, Chrissie.

Photorealistic mockup of front of Bionona business card, 3 colour offset

When the Bionona identifier and logotype are used together they create a strong signature for the company. The logo design is an infographic symbol of a snip of genetic code from one of Bionona’s novel peptides.