Back in the 90s, when desktop computers, interactive media, the web and email first came into people’s homes, businesses and into daily use, the surge in popularity and the accessibility of the information superhighway lead some to predict the end of print communication. Brochures, books and magazines would be superseded because all the content that people wanted or needed was just a point-and-click away. However if you have a look around today predictions of the demise of print were hasty and premature. It has panned-out to be a similar situation to the predictions of the end of cinema when home video first entered the market in the late 70s.
The novelty of the web and interactive media quickly faded, and by contrast with its ephemeral nature, the tactile appeal, the substance and enduring quality of ink on printed page, brings a sense of permanence and a personal touch that means print is still going strong.
As a designer, choosing a favourite between print and web design makes as much sense as choosing a favourite lung.