BabyBliss nursery furniture collection A5, bifold landscape brochure

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As a graphic designer and brand manager I am always striving to produce the best advertising and conceptual collateral pieces that money can buy. In 2002 the BabyBliss brochure project was no exception, it was a startup company, a small family business specialising in quality baby nursery furniture, made in New Zealand using native timber, the cribs and changing tables are compact, portable and easily assembled and dismantled—no tools required.

I redesigned their brochure and designed a portable exhibition display stand for their October 2002 appearance at the Earls Court international Baby and Child Fair which turned out to be a tremendous success. Part of the reasoning behind the redesign was to fully engage the brand name to evoke peace of mind and to allow the design and quality materials of the nursery furniture to hold centre stage.

These days I am well aware you want your visual communications to work hard. As hard as, let’s say, this redesigned brochure does. So to see more proof just have a look around or call Shaun on;
+64 21 067 6176.
Or email him hello@magentadotbrands.com

BabyBliss “Before” brochure cover.

Before.

BabyBliss nursery furniture collection A5, bifold landscape brochure

After.


Description


Project name: BabyBliss nursery furniture brochure
Disciplines:  Print production / Promotional design and advertising / Typographic design
Client (Industry): BabyBliss (Consumer products)
Formats: Booklet / Brochure
Date: 2002


Credits


Printer: Croft Print Limited
Photographer: Diederich von Huygen, Lightworkx
Design firm: tattoo (logo design by tattoo)
Account executive: tattoo
Copywriter: tattoo
Creative director / designer / illustrator: Shaun Waugh, The Waugh Office
Font credits: Avenir

Category:
Advertising design, Brand and identity systems design, Brochure, Consumer products, Print production, Promotional design and advertising, Typographic design

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