Silver Cloud product launch invitation

Silver Cloud 100% Blue Agave Spirit, New Zealand’s first Pure Agave Spirit.

To celebrate the first release of 30 bottles and commemorate Terry Knight and Rachel Raine’s extraordinary achievement they commissioned and co-designed an individually hand-blown art glass bottle from Höglund Art Glass of Nelson, New Zealand. The logo, branding and packaging system, is hand applied to each bottle which are individually numbered from 1–30 of batch number 1.

Silver Cloud is New Zealand’s first 100% Blue Agave Spirit, it is small batch distilled in Takaka by Terry Knight of the Kiwi Spirit Distillery. Spirit of Aotearoa, product of New Zealand, TeKiwi Silver Cloud is distilled from Agave plants cultivated in Golden Bay. More>>


Project name: Silver Cloud 100% Blue Agave Spirit
Client (Industry): Kiwi Spirit Distillery / Schnappdragon Village Distillery (Consumer Products)
Disciplines: Brand and identity systems design / Copywriting / Digital Illustration / Graphic design / Handlettering / Logo design / Illustration / Photography / Package design / Print production / Product name origination / Promotional design and advertising /
Format: Label / Logo / Package / Point of sale collateral / Trademark
Date: 2014


Printer: Croft Printing Limited
Design firm: MagentaDot Brands
Copywriter / Product name origination: Shaun Waugh / Chrissie Terpstra
Creative director / designer / illustrator / photographer: Shaun Waugh
Font credits: Meta Bold LF-Caps, Rage Italic

Brand and identity systems design, Consumer products, Copywriting, Digital illustration, Graphic design, Handlettering, Label, Logo, Package, Package design, Print production, Promotional design and advertising, Typographic design

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