Naming Well®—new product brand names and business naming service
MagentaDot Brands can help with strategic name development whether for small startups or multi-national corporations, we can develop a list of viable options from which you can choose a cool new company or product name. A new name is really only well named with full brand trademark and domain name audit and clearance. Email or call to initiate your name development project.
While many of these company and product names are my own work, certain name origination projects are best served by two thinkers’ thoughts, a collaboration between myself and MagentaDot’s copywriter and editor Chrissie Terpstra. Browse our Naming Well portfolio for a look at how our service has worked well for others, or click on the AbsoluteProof or MacroStock logo thumbnails to link to our well-named brands’ current websites.
Renaming better—and rebranding for growth
Companies grow, product lines expand, contract and change to adapt to dynamic market conditions. Companies, end up with brand names and brand images that no longer reflect the character of the firm, who they are and what they do. The same can be said of products also. Renaming a company and rebranding for growth may be essential, coordinating the launch of a rename and/or rebrand to the launch of your redesigned website is a proven strategy. The first step of implementing a new name is a full brand trademark and domain name audit and clearance. The change of a company name is a natural course correction for a firm that nonetheless requires careful consideration and planning to be sure of achieving a successful outcome. Thorough research along with close consultation with the client leads to a good working understanding of what position the company or product occupies in their industry and informs the optimal strategy to adopt to implement the rebrand. Browse our rebranding and company renaming portfolio for a look at how our Naming Well® service has worked well for others and visit the WindsorUrban page for a more detailed renaming project sketch.
Rebranding for growth
Whether it is
- on the one hand, a ‘soft’ rebrand where the company name is retained but the existing corporate identity is re-created and upgraded to strengthen it for use on the web and as a precursor to a complete overhaul of the brand identity system (as with Auto Restorations), or
- on the other hand, a complete rebrand whereby the company name is retained but the logo and corporate identity system is completely renewed (as occurred with Pionair, Tru-Line Civil, and The Herb Centre projects for example).
Rebranding a company or product for growth is a natural course correction for a firm that nonetheless requires careful consideration and planning to be sure of achieving a successful outcome. Whether your business, product or organisation needs a ‘soft’ or a ‘complete’ rebrand, MagentaDot Brands has the expertise necessary to give you a hand.
Full domain name & trademark clearance is best!
For a small to medium sized New Zealand company or product that trades within New Zealand this process is carried out without the need for bringing in third-party consultants to get the job done. However if your goal is to export and protect your brand’s intellectual property and/or patents in international markets like the U.S. then a full Trademark Clearance Process that assesses the availability of your trademark or name, looks for similar marks or names used in connection with the same or related goods or services will need to be subcontracted to a law firm that specialises in that area of expertise.